Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Three Ways to Highlight Your Protein Story
The new year always brings resolutions with a focus on health, wellness and consumers becoming their best selves. But for the last couple years, resolutions around health have felt bigger, more encompassing. When humans feel like there is a lot they can’t control...
The Delectable Truth About Burgers
A quintessential American summer just isn’t complete without the sound of juicy beef burgers sizzling on the grill. As warm weather approaches and COVID-19 restrictions begin to ease, consumers have another reason to embrace the start of summer: Their beloved burger...
Data Shows Consumers Reaching For Fewer Meat Snacks
The coronavirus pandemic has upended how consumers eat as well as what they are eating. For most retail categories, this has been a boon – with significantly more dollars being spent on groceries to offset the decrease in dining out. But one category has lagged behind...