Marketing Articles

Promote Beef Attributes to Keep Interest High During Inflation

Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for groceries, especially higher priced items like meat. In June, shoppers were paying 8.2% more than last year, on average, at the meat case.1 This continues...

Why 21 Is the New 7

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...

How To Avoid Roadblocks in the Creative Process

Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...

New Research: How Claims are Driving Beef Purchases

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...