Marketing Articles

How Video Creates the Authentic Storytelling Today’s Consumers Crave

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...

Communicate the Value of Meat to Combat Rising Prices

For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other issues a pandemic and life in general bring. In July, Americans were split on their concern for the public health crisis and the economic crisis.1 We...

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel more comfortable traveling and gathering again. As virus waves and variants come and go throughout the country, many retailers find they’re still...

Three Meat Snacks That Are Making a Comeback

3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create intricate shapes for their pieces. Chocolate, of course, is softened when heated and then hardens at room temperature. This makes it easy to heat...

New Research: How Claims are Driving Beef Purchases

New Research: How Claims are Driving Beef Purchases

Sep 6, 2022

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant...

Keeping Meat on the Plate During Inflation

Keeping Meat on the Plate During Inflation

Aug 17, 2022

With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....

Put Emotion at the Center of Video Marketing

Put Emotion at the Center of Video Marketing

Jul 26, 2022

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...

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