Marketing Articles

How To Avoid Roadblocks in the Creative Process

Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...

New Research: How Claims are Driving Beef Purchases

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...

Keeping Meat on the Plate During Inflation

With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall - are leery of skyrocketing grocery prices,1 an ominous weekly headline...

Put Emotion at the Center of Video Marketing

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Apr 18, 2023

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...

Build Greater Consumer Trust Through Influencer Marketing

Build Greater Consumer Trust Through Influencer Marketing

Apr 3, 2023

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...

3 Key Messages About Pork in 2023

3 Key Messages About Pork in 2023

Feb 15, 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...

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