A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...
Marketing Articles
20 Years of Midan
Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...
Programmatic Advertising: Reaching the Right People at the Right Time
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when...
Visualize It To Memorize It
In school I would read books, but I would not retain the information for long. I noticed that I remembered material...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume...
Promote Beef Attributes to Keep Interest High During Inflation
Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for...
Why 21 Is the New 7
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...
How To Avoid Roadblocks in the Creative Process
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency...
New Research: How Claims are Driving Beef Purchases
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant...
Keeping Meat on the Plate During Inflation
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....