Sustainability Articles

The Sustainability Conversation

How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it comes to eating meat. To...

Today’s Sustainably Minded Meat Consumers

We see sustainability and climate change mentioned frequently in the news and hear about it in social circles more than ever. Corporate and personal commitments to sustainability are no longer considered to be taking a step above, but rather common practice. Two in...

Growing Demand for Sustainability: How the Industry Is Responding

Conversation about sustainability has been growing for several years among both consumers and investors. Today, there is significant media and societal outcry toward industrial agriculture, the current food system and the impact raising cattle has on the planet....

4 Takeaways From USRSB General Assembly

In recent years, the meat industry’s sustainability conversation has evolved from “what do we do about sustainability” to “how do we measure and report our sustainability progress.” As we move into this next phase of our sustainability journey, the United States...

Sustainability: pushing back on, through and forward in 2023

Sustainability: pushing back on, through and forward in 2023

Jan 16, 2023

As I look back on 2022, I think about the things that have pushed me this year and things I pushed. Sustainability...

Think Disruptively to Solve Sustainability

Think Disruptively to Solve Sustainability

Sep 28, 2022

As a brand strategist, it’s my job to remain ahead of the curve, to keep an eye out for future trends that might have...

This is What Sustainability Looks Like

This is What Sustainability Looks Like

Jun 7, 2022

Last month I had the opportunity to attend the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly meeting....

Regenerative Agriculture — Meat Claim of the Future?

Sep 20, 2021

Mother Earth at a Critical Threshold For thousands of years, humankind has been dependent upon the Earth’s resources...

Sustainability: It Has Never Been Just a Buzzword for Ranchers

Sustainability: It Has Never Been Just a Buzzword for Ranchers

Mar 9, 2021

Farmers and ranchers are the original environmentalists. Most are hard core. Often, though, consumers don’t realize it...

Grassfed Beef Farmers: Leading the Way with Sustainability

May 8, 2019

One of the things I love about my job at Midan is the opportunity to attend meat industry events to network with...