MIDAN IN THE NEWS
Bridget Wasser, associate director of customer insights at Midan, was quoted extensively in a September issue of Meat+Poultry. The article also stated that data from Brightfield Group supported Midan’s finding that nearly three in four Americans can’t imagine giving up the taste of beef.
“Shoppers are shopping for meals, not meat,” said Midan Principal Michael Uetz. Quoted in a Progressive Grocer article on what to expect for the holidays, he made the recommendation to retailers and suppliers “to help consumers envision how alternative cuts still bring holiday cheer” and about the importance of cross-merchandising meat with other foods.
“Value added meat delivers a time-saving solution that delivers on flavor and eating experience,” Annie Hennen, Midan Senior Account Executive, explained in a Supermarket News article. “The type of marketing that is effective for value added meats depends on which demographic is seeking the product."
PARTNERS IN THE NEWS
Jim Rogers, Creekstone Farms Vice President of Sales, was quoted in a recent Grocery Insights article. In it he talked about serving retail customers both large and small.
A Greater Omaha Packing Producer Appreciation event was given extensive coverage in a recent issue of the Hereford America newspaper. The event welcomed more than 30 cattlemen and women to the Omaha facility and served as an introduction to Sara Cover, the new supplier development program manager.
Tank Transport News
Tank Transport News reported on the acquisition of Universe Trucking Co. by Greater Omaha Express. GO Express is the affiliated trucking company of beef supplier Greater Omaha Packing Co. The Omaha, Neb.-based transporter specializes in refrigerated shipping for meat businesses. The addition of Universe Trucking strengthens Greater Omaha’s legacy, delivering a business with a long history of low turnover rates and strong safety ratings.
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