Bridget Wasser, associate director of customer insights at Midan, was quoted extensively in a September issue of Meat+Poultry. The article also stated that data from Brightfield Group supported Midan’s finding that nearly three in four Americans can’t imagine giving up the taste of beef.

“Shoppers are shopping for meals, not meat,” said Midan Principal Michael Uetz. Quoted in a Progressive Grocer article on what to expect for the holidays, he made the recommendation to retailers and suppliers “to help consumers envision how alternative cuts still bring holiday cheer” and about the importance of cross-merchandising meat with other foods.

“Value added meat delivers a time-saving solution that delivers on flavor and eating experience,” Annie Hennen, Midan Senior Account Executive, explained in a Supermarket News article. “The type of marketing that is effective for value added meats depends on which demographic is seeking the product."