Brazen™ Beef
Introducing a Climate Friendly* Industry First
![Fresh meats ready to be prepared as an Asian inspired cuisine meal.](https://midanmarketing.com/wp-content/uploads/2023/01/Backyard-Cookout-with-Friends_Desktop.jpg)
Brazen™ Beef
Innovation the Industry Has Never Seen
Brand Strategy • Creative Solutions • Public Relations • Media • Digital + Social • Data + Analytics • Video + Photography
As consumers place more value on sustainability, Tyson Foods saw an opportunity to create the first climate friendly beef brand with 10% greenhouse gas reduction*. As their long-term partners, they trusted Midan’s expertise and research to build a brand that can help meet this growing interest.
![](https://midanmarketing.com/wp-content/uploads/2023/01/Brazen-Beef-Logo-and_Tagline.jpg)
![](https://midanmarketing.com/wp-content/uploads/2023/01/Friends-Eating-Tacos.jpg)
We brought the brand to life through POS materials, eye-catching messaging and labels featuring the brand’s revolutionary claims.
![Brazen-Beef-In-Store-Poster_960x828 Brazen™ Beef supports a climate friendly initiative by reducing greenhouse gas emissions by 10%](https://midanmarketing.com/wp-content/uploads/2023/04/Brazen-Beef-In-Store-Poster_960x828.jpg)
![Brazen™ Beef is the only climate friendly beef in the meat case that is proven to reduce greenhouse gas emissions by 10%](https://midanmarketing.com/wp-content/uploads/2023/04/Brazen-Beef-in-Store2.jpg)
We created a dynamic website that can grow with the brand, housing the brand story, reduction process and goal — 30% greenhouse gas reduction by 2030.
We created a dynamic website that can grow with the brand, housing the brand story, reduction process and goal — 30% greenhouse gas reduction by 2030.
*Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production. | www.BrazenMeats.com
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