Chairman’s Reserve® Meats Summer Retail Campaign

Chairman’s Reserve^® Meats Summer Retail Campaign

Savor the Sizzle

Chairman’s Reserve^® Meats Summer Retail Campaign

Savor the Sizzle

Creative Solutions • Media • Digital + Social • Video + Photography • Public Relations

Midan developed a summer grilling campaign to drive product demand for Chairman’s Reserve^®Pork. The campaign invited pork lovers on a flavorful, sensorial journey. The creative result? A whole lot of sizzle!

Driven by the insight that consumers seek restaurant-quality meals at home, we positioned Chairman’s Reserve Meats as a dominant brand in the fresh meat category. Through an integrated campaign of advertising, social, PR, and bold visual content, we reinforced the brand’s leadership while sparking retail sales growth.

Chairman’s Reserve beef and pork Savor the Sizzle Summer Campaign graphics and seasoned pork ribs

By coordinating multiple components across teams and partners, Midan successfully promoted Chairman’s Reserve Meats during a key selling season with a cohesive, high-impact campaign.

Chairman’s Reserve beef and pork Savor the Sizzle Campaign advertisement on phone

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