Annual Meat Conference

Stand Out from the Crowd

Creative Solutions • Media • Digital + Social • Public Relations • Video + Photography

1. Integrated Strategy Wins Big for Rastelli’s

At AMC, Rastelli’s made a bold statement with their booth and Midan brought enhanced visibility with a multichannel digital strategy. Tactics included Google Display Ads, LinkedIn Campaigns and Trade Media Buys. We also supported with Public Relations, crafting and distributing a pre-show press release and coordinating on-site interviews with trade media.

Results

All elements worked together to deliver a very successful trade show presence. Midan secured solid pre-show PR coverage for Rastelli’s that drove traffic to their tradeshow booth at AMC. The paid media campaign successfully outperformed Progressive Grocer’s average click-through rate and all LinkedIn ads outperformed their benchmark. We also delivered over 318,000 Google impressions. With PR efforts, we delivered 192,400 impressions via four earned media placements in target trade publications.

 BACK TO TOP

Midan worked with Creekstone Farms to develop a strong AMC strategy including the launch of their new Irodori Wagyu product. Midan developed social media posts and teaser videos to generate awareness of the new Wagyu brand before, during and after AMC. The ads encouraged AMC attendees to visit Creekstone’s booth to sample the new Irodori Wagyu product and to sign up for a Wagyu ribeye giveaway.

Results

Midan’s social efforts successfully drove awareness, interaction and follow ups. A LinkedIn post encouraging attendees to visit the booth featured a video from a Creekstone VP with a personal invitation. The post generated over 2,000 views and a 5.55% engagement rate. The advertising drove traffic to the Creekstone booth during the conference. A follow up AMC post performed particularly well, earning 4,000 impressions with a whopping 43.34% engagement rate. The 39% click through rate shows the post grabbed attention and inspired action.

BACK TO TOP

Tradeshows and industry events are all about networking and establishing connections. What if you could maximize your engagement before, during and after the event? That’s exactly what we did for MLA. Leading up to AMC, we ran a paid media campaign including an email blast through Supermarket Perimeter. The messaging centered on encouraging prospects to book a meeting with MLA at AMC. We didn’t stop there. After AMC, we also ran retargeting ads driving people to MLA’s website to connect.

Results

These efforts elevated visibility among key retail decision-makers in the meat industry. Through strategic placements, custom eblasts and mobile ads, MLA drove traffic to a tailored landing page designed to showcase their offerings and resources and encourage engagement. This multi-channel approach supported lead generation, booking meetings and post event follow up, while also providing valuable performance data and contact-level insights to strengthen future outreach and sales efforts. The campaign exceeded visibility goals across channels, with over 1.4 million total impressions delivered through digital media and email placements. The email blast far surpassed typical industry email benchmarks with a 34.16% open rate.

BACK TO TOP

Results

Midan’s PR initiatives for BUBBA burger leading up to AMC helped to get the word out about this new product and create a buzz heading into the trade show. Overall, the press release got six total pickups reaching 853,619 unique visitors. The new chicken burger product information was covered in top industry publications including Meatingplace, The National Provisioner and Meat + Poultry.

BACK TO TOP

To build momentum leading into AMC, we secured a recurring presence for Cascades in Supermarket Perimeter’s Daily eNewsletter during the weeks prior to the conference. The steady cadence of Monday, Wednesday, Friday ensured consistent visibility with a key retail audience, helping to build anticipation around Cascades’ involvement at AMC. Following the event, the momentum continued into the following month with Cascades serving as the exclusive sponsor of the Supermarket Perimeter Weekly newsletter. This placement kept the brand front and center with industry decision-makers, reinforcing key sustainability messaging and maintaining awareness beyond the show floor.

Results

The pre-conference eNewsletter advertising campaign generated ongoing exposure and drove qualified traffic leading up to AMC. These two placements met industry benchmarks and earned a total of 42,749 impressions, 42 clicks and had a 0.10% click through rate. The post-AMC exclusive sponsorship of the weekly newsletter that ran throughout the following month delivered solid results.  This campaign outperformed industry benchmarks with a strong 1.01% click through rate. The real standout was the April 20^th send, which saw a click through rate of 2.51% and drove 77 clicks proving this messaging really resonated well.

BACK TO TOP