For the past few years, there has been significant conversation about plant-based diets potentially becoming the...
Alt-Meat Articles
Learn How Alternative Meats Are Transforming The Meat Case
The meat case today looks different than it did just a few years ago. Branded meat, plant-based meat alternatives,...
If You’re Not Targeting Clean Eaters, You’re Missing Out
Does it seem like everywhere you turn, there is another so-called health guru promoting the latest and greatest diet...
Is the meat industry playing David to alt-protein’s Goliath?
I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for...
Cultured Meats: Who, How and When?
Cultured Meats: Who, How and When? In October, team members from Midan Marketing attended the virtual Cultured Meat...
Blended Proteins: A Healthy Balance For Retailers And Flexitarians
As consumer attitudes toward meat are undergoing significant changes, new lines of meat alternatives are hitting the...
Cell-Based Meats: Coexist, But Don’t Roll Over
Picture this: An omnivore (who leans toward carnivore), a vegetarian and a vegan converge at 6:00 p.m. They stare in...
What’s Really Driving Plant-Based Protein Purchases?
If you’ve been paying attention to the happenings in Hollywood, you might think that meat will have a starring role in...
Plant-based meat: Resolve to keep it real in 2020
Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but...
There are two sides to every story; help tell ours
Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This...
Seeing the Potential in Plant-based Protein
Beyond Meat® and the Impossible™ Burger have successfully fought their way into consumers’ collective consciousness....
Flexitarians: Don’t write them off
I must admit I was amused by the banter that followed Gregory Bloom’s blog a few weeks ago entitled, “The fake meat...