By Danette Amstein and Erica Prescott On the last day of CattleCon, leadership from the NCBA and the Federation of...
Marketing Articles
Has Sustainability Stalled? Not Even Close
Wondering if the economy, Washington’s policy shift and recent headlines about greenwashing have slowed progress? I...
Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?
One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in...
From Craving to Cart – Driving Holiday Sales Through Social Commerce
Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like...
TSA for Marketers: No, Not the Airport Kind—Takeaways from the Protein Pact Solutions Summit 2025
Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a...
Winning the Convenience Craver: How Meat Brands Can Drive Sales from Back-to-School Through the Holidays
Convenience Has Moved From Differentiator to Demand Driver It’s that time of year again when schedules ramp up, the...
The Protein Halo: Why It Matters More than Ever at 50
I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means...
Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket,...
2025 Midyear Trends
2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political...
Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event
Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe...
Top 10 Takeaways From the 2025 Annual Meat Conference
The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500...
Brand Awareness vs. Conversion
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...