I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means...
Marketing Articles
Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket,...
2025 Midyear Trends
2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political...
Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event
Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe...
Top 10 Takeaways From the 2025 Annual Meat Conference
The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500...
Why Digital Advertising Needs Human Connection
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty...
Brand Awareness vs. Conversion
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...
20 Years of Midan
Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...
The Power of Brand Strategy
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...