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Marketing Articles

The Protein Halo: Why It Matters More than Ever at 50

I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means more than the harsh reality check of getting my AARP card in the mail (which arrived promptly 1 day after my birthday!) Age 50 means more than the joy I...

Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights

The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket, and backyard BBQs, they’re also sharing opinions, preferences, and values in real time. For brands, these conversations aren't just noise - they’re a...

2025 Midyear Trends

2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI.  Looking back at Midan’s 2025 Top Trends...

Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event

Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote, buy, sell, and learn...
2025 Midyear Trends

2025 Midyear Trends

2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political...

Brand Awareness vs. Conversion

Brand Awareness vs. Conversion

A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...

20 Years of Midan

20 Years of Midan

Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...

The Power of Brand Strategy

The Power of Brand Strategy

Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...

Takeaways From CattleCon 2024

Takeaways From CattleCon 2024

Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...