Marketing Articles

Programmatic Advertising: Reaching the Right People at the Right Time

The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

An Investment in Gen Z is an Investment in Agriculture’s Future

More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...

Promote Beef Attributes to Keep Interest High During Inflation

Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for groceries, especially higher priced items like meat. In June, shoppers were paying 8.2% more than last year, on average, at the meat case.1 This continues...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

The Power of Consumer Segmentation

The Power of Consumer Segmentation

May 30, 2023

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...

5 Learnings From the AMC Social Influencer Panel

5 Learnings From the AMC Social Influencer Panel

May 22, 2023

In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...

Just Another Day at the Office…

Sep 20, 2017

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...

I’m a Premium Player. What About You?

Apr 5, 2017

When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and...

Five Opportunities to Sell More Fresh Meat

Jan 2, 2017

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the...