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Marketing Articles

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet 

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The...
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TikTok: Is Now the Time for the Meat Industry to Embrace It?

If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on TikTok. Users on other social media platforms often say that TikTok is, “a talent show for people who have no talent.” It’s a funny line but TikTok is no...
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How to Combat Three Critical Threats to Your Meat Business in 2022

Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats...
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Midan Thought Leadership: 2021 Year in Review

Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....
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Why 21 Is the New 7

Why 21 Is the New 7

Oct 3, 2022

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...

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