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Marketing Articles

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel more comfortable traveling and gathering again. As virus waves and variants come and go throughout the country, many retailers find they’re still...
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Three Meat Snacks That Are Making a Comeback

3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create intricate shapes for their pieces. Chocolate, of course, is softened when heated and then hardens at room temperature. This makes it easy to heat...
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Four keys to win over Gen Zs

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....
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Twitter + Public Relations = Mapping a Thought Leadership Path

In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply chain are constantly shifting. It’s understandable that companies want to play a part in lifting positive sentiment, helping consumers believe in the...
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