Marketing Articles

Four keys to win over Gen Zs

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....

Twitter + Public Relations = Mapping a Thought Leadership Path

In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply chain are constantly shifting. It’s understandable that companies want to play a part in lifting positive sentiment, helping consumers believe in the...

Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?

With each new generation, the population of the United States is becoming more racially and ethnically diverse. Estimates from the U.S. Census Bureau show that about 60% of Americans today identified as non-Hispanic White in 2019. By 2030, that number is expected to...

Carbon Footprint: The on-pack label you didn’t know you needed

Reading Time: 2 minutes

Reading Time: 2 minutes

How Marketing Can Help You Weather Tough Economic Times

How Marketing Can Help You Weather Tough Economic Times

Jul 25, 2022

Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

May 9, 2022

As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Apr 26, 2022

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...

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