Marketing Articles

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...

4 Things Marketers Can Learn From Crop Harvesting

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...

Top Takeaways: Successful Omnichannel Campaigns Webinar

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...

AMC 2024 Top 10 Takeaways

AMC 2024 Top 10 Takeaways

Mar 25, 2024

The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...

Gen Z Consumers: Shaping the Future of Meat

Gen Z Consumers: Shaping the Future of Meat

Feb 19, 2024

Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...

Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Dec 18, 2023

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...

New Research: How Claims are Driving Beef Purchases

New Research: How Claims are Driving Beef Purchases

Sep 6, 2022

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant...

Keeping Meat on the Plate During Inflation

Keeping Meat on the Plate During Inflation

Aug 17, 2022

With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....

Put Emotion at the Center of Video Marketing

Put Emotion at the Center of Video Marketing

Jul 26, 2022

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...

How Marketing Can Help You Weather Tough Economic Times

How Marketing Can Help You Weather Tough Economic Times

Jul 25, 2022

Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

Fire Up the Grill for This Summer’s Three Hottest Consumer Categories

May 9, 2022

As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...

Driving Pork Value Through Segmentation

Driving Pork Value Through Segmentation

Apr 26, 2022

Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Apr 5, 2022

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...

TikTok: Is Now the Time for the Meat Industry to Embrace It?

TikTok: Is Now the Time for the Meat Industry to Embrace It?

Mar 3, 2022

If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on...

How to Combat Three Critical Threats to Your Meat Business in 2022

How to Combat Three Critical Threats to Your Meat Business in 2022

Jan 5, 2022

Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat...