Marketing Articles

5 Tips To Connect With Meat Consumers

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires where s’mores were made and stories were told have all been put out – and just like that, summer is over. A chorus of groaning kids knows exactly what...

New Consumer Segmentation 3.0 Research

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health and sustainability,...

Reflecting on Meat’s Role

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This paper, along with the series of secondary papers quoted throughout, is the culmination of the work done during the International Summit on the...

Leveraging Social Media for Business Success

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat industry, particularly...

Top Takeaways: Successful Omnichannel Campaigns Webinar

Top Takeaways: Successful Omnichannel Campaigns Webinar

Sep 20, 2023

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Sep 15, 2023

Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...

Curate Your Meat Case Using Five New Meat Consumer Segments

Curate Your Meat Case Using Five New Meat Consumer Segments

Sep 14, 2023

The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet

Apr 5, 2022

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...

TikTok: Is Now the Time for the Meat Industry to Embrace It?

TikTok: Is Now the Time for the Meat Industry to Embrace It?

Mar 3, 2022

If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on...

How to Combat Three Critical Threats to Your Meat Business in 2022

How to Combat Three Critical Threats to Your Meat Business in 2022

Jan 5, 2022

Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat...

Midan Thought Leadership: 2021 Year in Review

Midan Thought Leadership: 2021 Year in Review

Dec 6, 2021

Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and...

How Video Creates the Authentic Storytelling Today’s Consumers Crave

How Video Creates the Authentic Storytelling Today’s Consumers Crave

Nov 16, 2021

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is...

Communicate the Value of Meat to Combat Rising Prices

Communicate the Value of Meat to Combat Rising Prices

Nov 15, 2021

For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other...

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

Oct 12, 2021

This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel...

Three Meat Snacks That Are Making a Comeback

Three Meat Snacks That Are Making a Comeback

Sep 1, 2021

3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...

Four keys to win over Gen Zs

Four keys to win over Gen Zs

Jul 29, 2021

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...