Marketing Articles

Takeaways From CattleCon 2024

Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots – worn by the “real...

AMC 2024 Top 10 Takeaways

The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while the Exhibit Hall featured...

Gen Z Consumers: Shaping the Future of Meat

Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global pandemic during a pivotal time...

Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top drivers that have a growing...