Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...
As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...
Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...
If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on...
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat...
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and...
Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is...