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Trends Articles

Tomorrow’s Meat Industry: Generation Z

Every company has an interest in being future-focused - thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z for some time now. The...

Learnings From the World Meat Congress 2023

Last week, our Principal Michael Uetz had the opportunity to share Midan’s research into today’s meat consumer with a global audience. Presenting at the World Meat Congress in Maastricht, Netherlands, Michael introduced conference attendees to our latest Meat Consumer...

Trends to Reignite the Foodservice Experience

I spent the first years of my career selling premium beef around the globe. This left a permanent soft spot in my heart for fine dining establishments and steakhouses. The past few years have been tough for the entire foodservice industry, but fine dining was hit...

2023 Mid-Year Trends Update

Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we expected to influence meat and...
Top Takeaways From 2023 CattleCon

Top Takeaways From 2023 CattleCon

In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and...

Top Takeaways From IPPE 2023

Top Takeaways From IPPE 2023

The International Production & Processing Expo (IPPE) is the world's largest annual poultry and egg, meat and...

2023 Top Trends to Watch

2023 Top Trends to Watch

Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of...