Future of Ag Podcast with Tim Hammerich “Midan Marketing: A Small Giant in the Ag Industry”
What started as a two-person firm founded by farm kids Michael Uetz and Danette Amstein sixteen years ago has grown into a full-service meat marketing agency with 100+ team members. Listen as Michael and Danette share stories about their journey to build a strong team...
The “Future of Foodservice” Series: D2C is Here to Stay
In this multipart blog post series, Midan team members are sharing how restaurants, retailers, distributors, producers and chefs have had to rethink foodservice – and what we believe the meat industry can do to match that creativity to find new ways of doing business....
Multicultural Consumers Are Vital to Your E-Comm Meat Purchases
Every day, the U.S. population is becoming increasingly diverse. In fact, 44% of Millennials, the largest living generation, are considered multicultural.1 The traditions and heritage of multicultural consumers – including U.S. Hispanics, African Americans and Asian...Reminisce and Reframe: Lessons from Jack’s Old South
In March and April, social media was inundated with pictures of friends trying their hand at bread baking. Now, as the weather has gotten warmer, there’s a new trend emerging: “Just bought my first smoker, what should I cook on it first?” With “safer at home” measures...
The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens
Few industries were hit as hard by COVID-19 as the foodservice industry. Overnight, nearly every restaurant in America was forced to close its dining rooms, find new revenue streams and (the 2020 word of the year) pivot. Luckily for restaurants, many of the qualities...
Understanding Social Media for the Meat Industry
You’ve heard that social media is important – but with dozens of channels, unlimited content types and a new normal, knowing where to start can be tough, especially when the meat industry has experienced so much change. This blog will give you some tips on how to...
How COVID-19 has upped the stakes for meat branding
I have made only three trips to the grocery store since the pandemic hit in mid-March. At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the...
Meat Processors in the Spotlight: Five Best Practices for Transparency
The COVID-19 pandemic has caused massive, heartbreaking devastation both in the number of lives lost and the number of livelihoods threatened. The meat industry has been hit especially hard: 67 meat plant workers have died and more than 17,000 have been sickened. In...
Chaos Follows Crisis: What We Can Expect
The European Black Death (1347-1351), the Spanish Flu (1918 – 1919) and the Stock Market Crash (1929)1. What do these three historical events have in common? They ignited crisis, they abruptly changed daily routines, they created a “new normal.” Unfortunately,...
Eight Ways to Reassure Consumers the U.S. Meat Supply Chain is Secure
As we all continue to struggle with the effects of the COVID-19 pandemic, we know that meat and poultry processors are focusing all their efforts on ensuring worker safety while keeping the lines running to meet retail demand. Unfortunately, with panic buying and...
Meat Marketing During COVID: Don’t Go Dark Now
COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...
Self-Quarantine Reflections: Two Action Steps for the Meat Industry
Like you I am trying to wrap my head around what has transpired in the last week because of COVID-19. I am writing this on Sunday afternoon – Day #8 of our family’s self-quarantine. Why? Because my husband and daughter were in NYC when things got crazy. When they...
National Ag Day 2020: It’s time to (virtually) hug a farmer!
At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve protein. During this time of uncertainty due to COVID-19, those in the food chain are working overtime to ensure we have the safest, most plentiful food...