Midan Logo - blue

Tyson Foods Beef and Pork

Broadcast Buzz for Premium Pork Launch

A Tyson Foods Chef standing behind a Valentine’s Day Meal

Tyson Foods Beef and Pork

Elevating At-Home Dining with a National Broadcast Push

Brand Strategy • Creative Solutions • Public Relations

To support the launch of Tyson® premium, value-added pork cuts, Midan crafted a strategic broadcast campaign that brought restaurant-quality dining into consumers’ homes. Timed with Valentine’s Day, the campaign showcased how the new Tyson brand Garlic Thyme & Rosemary Bone-in Frenched Pork Loin Roast could be the centerpiece of an elegant, affordable celebration — no reservations required.

Brand Strategy •  Creative Solutions • Public Relations

A plated Bone-In Frenched Pork Loin Roast

Strategically timed with Valentine’s Day, we pitched broadcast outlets nationwide for interviews with a Tyson culinary spokesperson demonstrating the new Tyson brand Garlic Thyme & Rosemary Bone-in Frenched Pork Loin Roast as an ideal center-of-plate item for elegant, affordable dining at home. 

Tyson spokesperson Chef Alejandra walked viewers through an easy-to-prepare, multicourse Valentine’s Day menu, along with festive beverage recommendations, complementary sides and a delectable dessert. She rounded out the segment with tips for creating ambiance and incorporating décor. 

A Valentine’s Day Meal and a plated Pork Loin

The creative emphasized indulgence and ease — showing consumers that with Tyson products, they could enjoy all the flavor, all the elegance, and all the quality of dining out, right from their own kitchen.

This Valentine’s Day-themed media tour proved a win-win, spotlighting Tyson elevated protein offerings while delivering timely, engaging content to broadcast audiences.

The broadcast media effort generated:

Project statistics and the Tyson photoshoot

LET’S TALK

Ask us how our strategy-driven creative can combine consumer insights, industry experience and imaginative ideas to redefine your brand and boost your business.

More Work