Brand Strategy
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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
5 Reasons to Keep Educating Consumers
By Danette Amstein | Marketing
Reading time: 3min
With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom.
This month Midan Marketing turns 20! Since we consider ourselves an “accidental” agency (my partner and I started working together and eventually realized we had become an agency!), this accomplishment is not lost on me or Michael Uetz, the “Mi” in Midan. The collective experience of 20 years of marketing within the meat industry does, however, provide food for thought. As we looked back across the past two decades something really struck me: The education of meat consumers is never, ever done.
Why Your Corporate Website is the Ultimate Virtual Showroom
As a web developer, I'm often asked why companies even need a website. When I hear, “Why should I invest marketing dollars into developing and maintaining a website when so many other methods are available?” Ouch! That gets me right in the heart. It's true; consumers...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one...
Tech-Savvy Carnivores: How Technology is Shaping Meat Consumers’ Habits
From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their movements, streamline their...
You Are Not Your Target Audience
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
2024 Midyear Trends Update
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
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