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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
Tech-Savvy Carnivores: How Technology is Shaping Meat Consumers’ Habits
By Justana Schilling | Technology
Reading time: 3min
From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their movements, streamline their decisions and keep up with the latest trends. With technology entrenched in every part of our lives, Midan studied meat consumers to learn how they are using it to purchase meat, make mealtime decisions and interact with brands. We compiled these findings in our recently released Tech Usage Profile Report.
Tech-Savvy Carnivores: How Technology is Shaping Meat Consumers’ Habits
From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their movements, streamline their...
You Are Not Your Target Audience
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
2024 Midyear Trends Update
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If you don’t show up and tell your story, then your opposition, enemy or competitor will do it for you.” It honestly made a pretty big impact on me as...
The Sustainability Conversation
How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it comes to eating meat. To...
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