Brand Strategy
Customer Insights
Content Marketing
Public Relations
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Creative
Media & Advertising
Social Media
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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
You Are Not Your Target Audience
By Danette Amstein | Branding
Reading time: 3min
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into them, but rather from a consumer’s vantage point.
What pops? How does your branded package stand out against your competitors?
How you show up in the case can make or break all your other marketing efforts to get your sought-after customers to actually pick up your product and put it in the cart.
2024 Midyear Trends Update
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If you don’t show up and tell your story, then your opposition, enemy or competitor will do it for you.” It honestly made a pretty big impact on me as...
The Sustainability Conversation
How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it comes to eating meat. To...
Today’s Sustainably Minded Meat Consumers
We see sustainability and climate change mentioned frequently in the news and hear about it in social circles more than ever. Corporate and personal commitments to sustainability are no longer considered to be taking a step above, but rather common practice. Two in...
The Power of Brand Strategy
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you? Well, that’s where brand strategy comes in. Creating a path to market is a step-by-step journey. The formula for winning lies in leveraging brand...
INSIGHTS THAT
ENGAGE
Get the data to understand the meat consumer; anticipate and adapt to the disruptions reshaping the industry.
Meat Consumer Segmentation 3.0
Captivating Creative, Strategy-Driven Results
Certified Piedmontese® Beef
HELPING A BRAND TARGET AND REACH ITS AUDIENCE
Chairman’s Reserve® Meats
ENCOURAGING CONSUMERS TO “UNLEASH THEIR CHEFSPIRATION”
Annual Meat Conference
REBRANDING THE MEAT INDUSTRY’S BIGGEST SHOWCASE
BUBBA burger®