Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Learn How Alternative Meats Are Transforming The Meat Case
The meat case today looks different than it did just a few years ago. Branded meat, plant-based meat alternatives, claims, nutrition callouts, new packaging types – today’s meat case is in the process of a total transformation. New technologies, including cell-based...
Blended Proteins: A Healthy Balance For Retailers And Flexitarians
As consumer attitudes toward meat are undergoing significant changes, new lines of meat alternatives are hitting the shelves every day. These changes are being driven by shifts in the U.S. population toward younger generations with increasingly diverse ethnic profiles...
What’s Really Driving Plant-Based Protein Purchases?
If you’ve been paying attention to the happenings in Hollywood, you might think that meat will have a starring role in the next big-screen blockbuster as the evil villain. Along with the Golden Globes serving a meatless entrée at its awards ceremony, prominent actors...
Flexitarians: Don’t write them off
I must admit I was amused by the banter that followed Gregory Bloom’s blog a few weeks ago entitled, “The fake meat fad will fade.” The extended list of comments showed that even within the meat industry, there are varied and very strong opinions on the potential...