Marketing Articles

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Programmatic Advertising: Reaching the Right People at the Right Time

The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

New Consumer Segmentation 3.0 Research

New Consumer Segmentation 3.0 Research

Aug 14, 2023

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

Tomorrow’s Meat Consumer: Are You Ready?

Jun 6, 2018

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The...

At Midan, What We Do Is Who We Are

Jan 11, 2018

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...

Just Another Day at the Office…

Sep 20, 2017

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...

I’m a Premium Player. What About You?

Apr 5, 2017

When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and...

Five Opportunities to Sell More Fresh Meat

Jan 2, 2017

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the...