Convenience Has Moved From Differentiator to Demand Driver It’s that time of year again when schedules ramp up, the...
Marketing Articles
The Protein Halo: Why It Matters More than Ever at 50
I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means...
Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket,...
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...
The Power of Brand Strategy
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Takeaways From CattleCon 2024
Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
AMC 2024 Top 10 Takeaways
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...
Gen Z Consumers: Shaping the Future of Meat
Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...
Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments
Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...