The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500...
Marketing Articles
Why Digital Advertising Needs Human Connection
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty...
Brand Awareness vs. Conversion
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...
AMC 2024 Top 10 Takeaways
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...
Gen Z Consumers: Shaping the Future of Meat
Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...
Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments
Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
4 Things Marketers Can Learn From Crop Harvesting
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...