Marketing Articles

Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?

One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in Fort Worth, TX, and returned with industry insights and updates. Here’s what you need to know as we look ahead to 2026 and beyond: 1. Beef Demand Remains...

From Craving to Cart – Driving Holiday Sales Through Social Commerce

Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like TikTok and Instagram for food ideas.1 Among Gen Z meat and dairy shoppers, 53% say they discover recipes and products on TikTok.2 During the holidays, that...

TSA for Marketers: No, Not the Airport Kind—Takeaways from the Protein Pact Solutions Summit 2025

Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a medical doctor currently practicing in Australia, and Dr. Dustin Moore, a public health expert and researcher.If you’re like me, the acronym TSA...

Winning the Convenience Craver: How Meat Brands Can Drive Sales from Back-to-School Through the Holidays

Convenience Has Moved From Differentiator to Demand Driver It’s that time of year again when schedules ramp up, the activities seem endless, and the holiday season is just a couple months away! From back-to-school to the approaching holidays, families are faced with a...