Wondering if the economy, Washington’s policy shift and recent headlines about greenwashing have slowed progress? I...
Marketing Articles
Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?
One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in...
From Craving to Cart – Driving Holiday Sales Through Social Commerce
Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like...
Top 10 Takeaways From the 2025 Annual Meat Conference
The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500...
Brand Awareness vs. Conversion
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus:...
20 Years of Midan
Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...
The Power of Brand Strategy
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Takeaways From CattleCon 2024
Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
AMC 2024 Top 10 Takeaways
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...