Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe...
Marketing Articles
Top 10 Takeaways From the 2025 Annual Meat Conference
The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500...
Why Digital Advertising Needs Human Connection
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
New Consumer Segmentation 3.0 Research
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...
Reflecting on Meat’s Role
Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...
Leveraging Social Media for Business Success
Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...
The Power of Consumer Segmentation
Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...