Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Marketing Articles
Takeaways From CattleCon 2024
Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
AMC 2024 Top 10 Takeaways
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...
The Power of Consumer Segmentation
Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...
5 Learnings From the AMC Social Influencer Panel
In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...
Tough Economic Times Impact Supply Chain – From Labor to the Consumer
In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...
Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...
Build Greater Consumer Trust Through Influencer Marketing
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...
3 Key Messages About Pork in 2023
At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...
New Research: How Product Claims are Driving Fresh Pork Purchases
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...
Programmatic Advertising: Reaching the Right People at the Right Time
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when...