Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...
Marketing Articles
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
New Consumer Segmentation 3.0 Research
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...
Reflecting on Meat’s Role
Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...
Leveraging Social Media for Business Success
Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...
The Power of Consumer Segmentation
Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...
5 Learnings From the AMC Social Influencer Panel
In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...
Tough Economic Times Impact Supply Chain – From Labor to the Consumer
In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...
Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...
Build Greater Consumer Trust Through Influencer Marketing
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...