I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means...
Marketing Articles
Beef, BBQ, and Brand Strategy: Using Social Listening to Tap Into July 4th Consumer Insights
The Fourth of July lights up more than grills. It lights up social media. As people post photos of hot dogs, brisket,...
2025 Midyear Trends
2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
4 Things Marketers Can Learn From Crop Harvesting
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
New Consumer Segmentation 3.0 Research
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...
Reflecting on Meat’s Role
Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...