Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
Marketing Articles
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
4 Things Marketers Can Learn From Crop Harvesting
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume...
Promote Beef Attributes to Keep Interest High During Inflation
Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for...
Why 21 Is the New 7
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...
How To Avoid Roadblocks in the Creative Process
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency...
New Research: How Claims are Driving Beef Purchases
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant...
Keeping Meat on the Plate During Inflation
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....
Put Emotion at the Center of Video Marketing
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...
How Marketing Can Help You Weather Tough Economic Times
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...
Fire Up the Grill for This Summer’s Three Hottest Consumer Categories
As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...