Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume...
Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for...
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency...
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant...
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...
As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...