I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...
Marketing Articles
The Power of Brand Strategy
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Takeaways From CattleCon 2024
Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
3 Key Messages About Pork in 2023
At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...
New Research: How Product Claims are Driving Fresh Pork Purchases
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...
Programmatic Advertising: Reaching the Right People at the Right Time
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when...
Visualize It To Memorize It
In school I would read books, but I would not retain the information for long. I noticed that I remembered material...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume...
Promote Beef Attributes to Keep Interest High During Inflation
Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for...
Why 21 Is the New 7
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...
How To Avoid Roadblocks in the Creative Process
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency...