Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve,...
Marketing Articles
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
Tough Economic Times Impact Supply Chain – From Labor to the Consumer
In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...
Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...
Build Greater Consumer Trust Through Influencer Marketing
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...
3 Key Messages About Pork in 2023
At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...
New Research: How Product Claims are Driving Fresh Pork Purchases
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...
Programmatic Advertising: Reaching the Right People at the Right Time
The rise of digital technology has drastically shifted how businesses reach potential customers. At one time when...
Visualize It To Memorize It
In school I would read books, but I would not retain the information for long. I noticed that I remembered material...
An Investment in Gen Z is an Investment in Agriculture’s Future
More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume...