Marketing Articles

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with your brand, no matter where...

Curate Your Meat Case Using Five New Meat Consumer Segments

The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know your meat customers...

5 Tips To Connect With Meat Consumers

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires where s’mores were made and stories were told have all been put out – and just like that, summer is over. A chorus of groaning kids knows exactly what...

New Consumer Segmentation 3.0 Research

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health and sustainability,...

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

Dec 1, 2023

In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...

4 Things Marketers Can Learn From Crop Harvesting

4 Things Marketers Can Learn From Crop Harvesting

Nov 27, 2023

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

Nov 7, 2023

I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...

Midan Thought Leadership: 2021 Year in Review

Midan Thought Leadership: 2021 Year in Review

Dec 6, 2021

Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and...

How Video Creates the Authentic Storytelling Today’s Consumers Crave

How Video Creates the Authentic Storytelling Today’s Consumers Crave

Nov 16, 2021

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is...

Communicate the Value of Meat to Combat Rising Prices

Communicate the Value of Meat to Combat Rising Prices

Nov 15, 2021

For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other...

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

Oct 12, 2021

This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel...

Three Meat Snacks That Are Making a Comeback

Three Meat Snacks That Are Making a Comeback

Sep 1, 2021

3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...

Four keys to win over Gen Zs

Four keys to win over Gen Zs

Jul 29, 2021

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...

Twitter + Public Relations = Mapping a Thought Leadership Path

Twitter + Public Relations = Mapping a Thought Leadership Path

Jun 29, 2021

In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...

Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?

Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?

Jun 2, 2021

With each new generation, the population of the United States is becoming more racially and ethnically diverse....

Carbon Footprint: The on-pack label you didn’t know you needed

Carbon Footprint: The on-pack label you didn’t know you needed

May 24, 2021

Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers....