Marketing Articles

4 Things Marketers Can Learn From Crop Harvesting

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...

Top Takeaways: Successful Omnichannel Campaigns Webinar

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with your brand, no matter where...