Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat...
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and...
Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is...
For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other...
This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel...
3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...
College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...
With each new generation, the population of the United States is becoming more racially and ethnically diverse....