Marketing Articles

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...

4 Things Marketers Can Learn From Crop Harvesting

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...

Top Takeaways: Successful Omnichannel Campaigns Webinar

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...