Marketing Articles

Gen Z Consumers: Shaping the Future of Meat

Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global pandemic during a pivotal time...

Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top drivers that have a growing...

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...

4 Things Marketers Can Learn From Crop Harvesting

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...