I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
Marketing Articles
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...
Seize the Spotlight: Media Training is Mandatory for Modern Agribusiness
Long gone are the days of catching up on the news with a morning paper over coffee or waiting for a scheduled...
Keeping Meat on the Plate During Inflation
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....
Put Emotion at the Center of Video Marketing
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...
How Marketing Can Help You Weather Tough Economic Times
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...
Fire Up the Grill for This Summer’s Three Hottest Consumer Categories
As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...
Driving Pork Value Through Segmentation
Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...
Now is the Time to Optimize Your Share of Stomach, Heart, Wallet
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...
TikTok: Is Now the Time for the Meat Industry to Embrace It?
If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on...
How to Combat Three Critical Threats to Your Meat Business in 2022
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat...
Midan Thought Leadership: 2021 Year in Review
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and...