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AMC 2024 Top 10 Takeaways

The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while the Exhibit Hall featured...
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Gen Z Consumers: Shaping the Future of Meat

Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global pandemic during a pivotal time...
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Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top drivers that have a growing...
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Utilizing Segmentation To Better Understand Meat and Poultry Consumers

In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...
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More Video Stories Equals More Success

More Video Stories Equals More Success

Jun 6, 2024

I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...

The Power of Brand Strategy

The Power of Brand Strategy

Apr 28, 2024

Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...