Marketing Articles

Top Takeaways: Successful Omnichannel Campaigns Webinar

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with your brand, no matter where...

Curate Your Meat Case Using Five New Meat Consumer Segments

The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know your meat customers...

5 Tips To Connect With Meat Consumers

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires where s’mores were made and stories were told have all been put out – and just like that, summer is over. A chorus of groaning kids knows exactly what...