Marketing Articles

Build Greater Consumer Trust Through Influencer Marketing

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

The Power of Consumer Segmentation

The Power of Consumer Segmentation

May 30, 2023

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...

5 Learnings From the AMC Social Influencer Panel

5 Learnings From the AMC Social Influencer Panel

May 22, 2023

In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...

Public Relations: The red-headed stepchild?

Feb 9, 2021

I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I...

5 things you should demand from your sales partner

5 things you should demand from your sales partner

Dec 14, 2020

For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was...

Reminisce and Reframe: Lessons from Jack’s Old South

Jul 9, 2020

In March and April, social media was inundated with pictures of friends trying their hand at bread baking. Now, as the...

National Ag Day 2020: It’s time to (virtually) hug a farmer!

National Ag Day 2020: It’s time to (virtually) hug a farmer!

Mar 23, 2020

At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve...

AMC 2020 Top 10 Blog

AMC 2020 Top 10 Blog

Mar 8, 2020

#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about...

The State of Women in Agriculture in 2020

The State of Women in Agriculture in 2020

Mar 8, 2020

Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019...

Replace My Bone-In Ribeye? Never.

Mar 3, 2020

Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San...

Want year-end success? Re-evaluate your plan now

Want year-end success? Re-evaluate your plan now

Feb 28, 2020

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one...

The meat industry could take a page out of baseball’s book

The meat industry could take a page out of baseball’s book

Nov 6, 2019

Another World Series is complete. While my Chicago Cubs weren’t in it this year, I always love the Series when we...