Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Marketing Articles
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
Carbon Footprint: The on-pack label you didn’t know you needed
Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers....
Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day
"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To...
AMC 2021 Top Takeaways Video
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch...
Four Key Drivers That Will Keep Meat Consumers Coming Back
The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on...
AMC 2021 Top 10 Insights
The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a...
Is Your Meat Case Stocked With Claims Your Customers Are Looking For?
The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and...
Consumer Insights Are The Key To Retail Success
Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion...
Public Relations: The red-headed stepchild?
I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I...
5 things you should demand from your sales partner
For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was...