Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...
Marketing Articles
AMC 2024 Top 10 Takeaways
The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...
Gen Z Consumers: Shaping the Future of Meat
Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...
Communicate the Value of Meat to Combat Rising Prices
For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other...
Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings
This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel...
Three Meat Snacks That Are Making a Comeback
3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...
Four keys to win over Gen Zs
College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...
Twitter + Public Relations = Mapping a Thought Leadership Path
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...
Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?
With each new generation, the population of the United States is becoming more racially and ethnically diverse....
Carbon Footprint: The on-pack label you didn’t know you needed
Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers....
Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day
"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To...
AMC 2021 Top Takeaways Video
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch...