Marketing Articles

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual Meat Conference. Data and insights were shared from all sides of our industry – from using influencer marketing effectively to the value of supply chain...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to...

Build Greater Consumer Trust Through Influencer Marketing

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

New Consumer Segmentation 3.0 Research

New Consumer Segmentation 3.0 Research

Aug 14, 2023

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

Is Your Meat Case Stocked With Claims Your Customers Are Looking For?

Is Your Meat Case Stocked With Claims Your Customers Are Looking For?

Mar 10, 2021

The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and...

Consumer Insights Are The Key To Retail Success

Consumer Insights Are The Key To Retail Success

Feb 22, 2021

Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion...

Public Relations: The red-headed stepchild?

Feb 9, 2021

I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I...

5 things you should demand from your sales partner

5 things you should demand from your sales partner

Dec 14, 2020

For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was...

Reminisce and Reframe: Lessons from Jack’s Old South

Jul 9, 2020

In March and April, social media was inundated with pictures of friends trying their hand at bread baking. Now, as the...

National Ag Day 2020: It’s time to (virtually) hug a farmer!

National Ag Day 2020: It’s time to (virtually) hug a farmer!

Mar 23, 2020

At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve...

AMC 2020 Top 10 Blog

AMC 2020 Top 10 Blog

Mar 8, 2020

#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about...

The State of Women in Agriculture in 2020

The State of Women in Agriculture in 2020

Mar 8, 2020

Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019...

Replace My Bone-In Ribeye? Never.

Mar 3, 2020

Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San...