Brand Strategy
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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
Keep Marketing During Tough Times
By Danette Amstein | Branding
Reading time: 3min
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos
If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating trade dynamics… there’s no shortage of reasons to pause, re-evaluate, and yes, consider cutting your marketing budget.
5 Reasons to Keep Educating Consumers
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing turns 20! Since we consider ourselves...
Why Your Corporate Website is the Ultimate Virtual Showroom
As a web developer, I'm often asked why companies even need a website. When I hear, “Why should I invest marketing dollars into developing and maintaining a website when so many other methods are available?” Ouch! That gets me right in the heart. It's true; consumers...
Learning From the Olympics: Lessons for the Meat Industry
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one...
Tech-Savvy Carnivores: How Technology is Shaping Meat Consumers’ Habits
From the morning alarm chime on a cell phone to a reminder in the evening that it is time to wind down for bed, technology is engrained in our days from start to finish. Consumers are using cell phones, tablets and laptops to track their movements, streamline their...
You Are Not Your Target Audience
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
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