Certified Sustainable: The First Low Carbon On-Pack Claim
Midan + Low Carbon Technologies
LCT leaned on Midan’s expertise to develop the brand framework, naming, and positioning platforms for a new brand seal. Along with conducting a competitive marketing analysis, we utilized our, Midan Consumer Segmentation 3.0 research, focusing on the “Sustainability Enthusiast” target information.
Based on these insights and strategy, Midan developed the brand story, brand seal and guided LCT through the beginning of the FSIS approval process. And of course, the messaging and creative was tested with real consumers along the way, ensuring the seal resonated with the right audience.
Leveraging consumer research, we developed the “Certified Sustainable” seal name, which debuted in the beef category. The claim was designed to easily expand to broader food categories, serving as the most recognizable mark of sustainability.
Leveraging consumer research, we developed the “Certified Sustainable” seal name, which debuted in the beef category. The claim was designed to easily expand to broader food categories, serving as the most recognizable mark of sustainability.
By creating a standard, credible and easily recognizable seal, consumers can easily identify and purchase sustainable products they can trust.
Midan’s expertise of the meat consumer, sustainability, and overall industry allowed us to contribute to this monumental industry first!
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