Services > Social MediaMeet Your Consumers Where They Are.Our Social Media team uses data-driven strategies to amplify your brand's presence, drive desired actions and forge meaningful connections across multiple social platforms. Data-Driven Analytics and Performance Insights Social Listening...
Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat industry, particularly companies with brands, has become...
You’ve heard that social media is important – but with dozens of channels, unlimited content types and a new normal, knowing where to start can be tough, especially when the meat industry has experienced so much change. This blog will give you some tips on how to leverage social media within our...
I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify opportunities to effectively connect...
Community Management and Social Listening: Protecting Your Brand Identity and Reputation Every day it seems something is changing within the digital landscape. The recent announcement by Mark Zuckerberg to cease fact-checking on Facebook and Instagram has raised concerns about the potential spread...
In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can use influencer marketing to create loyalty and drive sales. The panel included Jess Pryles, meat influencer and owner of Hardcore Carnivore; Melissa Crowe, VP of brand marketing and...
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating trade dynamics... there’s no...
Consumers might be tightening their grocery budgets, but there's one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium brands are experiencing sustained growth at retail. Driven by...
Let's Connect At AMC! Get proven marketing expertise, see measurable results. Let's Connectat AMC!Get proven marketing expertise, see measurable results.Midan team members will soon be headed to sunny Orlando for our industry’s must-attend event: the Annual Meat Conference 2025. We’re excited to...
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me. A recent trip inside the actual store I am most often clicking and collecting from...
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact on your bottom line. For sales professionals, it is...
In some ways, it’s getting harder to predict the future. The world is changing so fast that by the time we ask the question, “What’s next?” the answer already arrived - yesterday. Lots of elements are at play as we look ahead to the new year: The U.S. is about to usher in a new administration. War...