Search Results for: social media

I know our brand needs to get in on this social media thing, BUT…

“It’s confusing.” “How do you know which pages to join?” “I DON’T KNOW WHAT I’M DOING!”

If this is how you feel about social media, I understand. Branching out into an unfamiliar area is scary, especially if you’re unsure about taking the next step. However, if you don’t take this step, you and your brand are going to be left behind.

It’s no secret that social media is on the cusp of world domination (I’m joking, of course). The role social media plays in our daily lives is a big one and its influence is growing. Social media provides avenues in gaining the attention of your audience that traditional mediums simply can’t deliver. With this being the case, it’s extremely important for brands to develop a solid social media strategy. With new tools and platforms constantly emerging, it’s easy to become overwhelmed with the entire social media process. However, with the right focus and attitude, creating your own “social space” can benefit your brand in ways you could never imagine. Here are a few things to consider when embarking on your social media journey:

1)      What is your objective? The best social media strategies have a goal in mind. For instance, do you want to drive sales, increase awareness, attract a following, etc.?

2)      Create engaging content. Think of social media as a two-way communication model. This is your opportunity to communicate directly with your audience and their opportunity to communicate with you. Post questions, surveys and other items that will elicit a response. In this moment, you have the attention of your audience; make good use of this opportunity.

3)      Respond in a timely manner. If a follower has taken the time to comment on a post, or send a private message, respond, and respond quickly! This is your chance to make a great first impression!

4)      Listen, Listen, Listen! Your audience will give you a good guide on what they want to see and learn. Ask for their feedback.

5)      Do your research. Research your options. Learn about the platforms, and decide which are most appropriate for your brand. Don’t hesitate to ask for help!

6)      Set targets and measure performance. It’s important for a brand to measure social media performance. How do I gauge success? Some key performance metrics to track include:

–          Shares of social media conversations

–          Social media following (Is your audience growing?)

–          Reach: Is your content engaging? How many people are seeing your messages?

–          Overall engagement: Are you getting likes, comments and shares on Facebook, re-tweets on Twitter, pins on Pinterest, etc.

Now that you and your brand are ready to take the social media plunge, keep this in mind – “Brands should focus more on how to BE social, and less on how to DO social media.”

Meat guys and social media

“Did you check-in?”

This is a question my friends and I often ask each other when we go anywhere and everywhere. It could be a hot new restaurant in the city, grocery shopping at our Whole Foods Market®, or a new clothing store on Michigan Avenue. It seems we are always electronically connected to each other, sharing details on new product findings, sales/deals (I love a good sale!) and anything different or unique.

Between Facebook®, Twitter®, Yelp®, YouTube® and Foursquare®, social media has become a part of our daily lives and engrained in our culture. It has completely changed the way consumers receive information and communicate with each other, and is a modern form of word-of-mouth marketing. Marketers from almost every industry have made social media a significant part of their marketing programs. I say almost because… well, the meat industry has only had minimal participation. [Read more…]

The “Secret” is Out! How to Score Big in the Social Space

Remember the scene from the 1996 classic film, Space Jam, when Michael Jordan hands his pals on the Tune Squad the “Secret Stuff?”  Along with some help from Bugs Bunny, MJ was able to pull a fast one on his teammates. He was able to convince them that his magic elixir (water) could help them defeat the evil MonStars. Lucky for him, it worked!

Where you going with this, you might ask? Well…unlike the contents of Michael Jordan’s water bottle, there really is “secret stuff” that can help lead your team to a successful social strategy.

What is this “secret?” It lies in your mindset. Unlike in a fictitious, animated basketball game where winning or losing is the only thing that matters, in the social game, capturing key learning’s and listening to your audience is the secret that will eventually lead to success.

That’s right, in order to be successful you have to take a step back and realize the importance of experimentation, testing and most importantly, listening.

Take, for instance, our work with Tyson Fresh Meats, Inc., and their Star Ranch Angus® beef brand. Throughout 2014, we were tasked with increasing engagement across all of Star Ranch Angus beef’s digital platforms, with a particular focus on their Facebook page.

Our first tactic was to re-think the brand’s current approach to strategy. Instead of “doing” social media, we positioned the brand to “become” social by developing and experimenting with fun, relevant content, geared toward engaging the audience. We paid close attention to metrics, gauging the type of content that sparked reactions. We then focused on those themes to make sure we were giving our audience the content they wanted to see.  Along with testing options in our targeted advertising, we implemented a giveaway campaign that served as the primary traffic driver on the brand’s page. The campaign helped establish a dedicated following that we now refer to as “our community.”

Following the shift in strategy, we saw significant increases not only in engagement, but in following as well. The success of the Facebook page also contributed to increases in web visits and to the addition of another social platform for the brand, Pinterest.

So, when thinking about the next step in your social adventure, keep in mind that, even though you don’t have six championship rings or a team of misfit cartoon characters, you have everything you need to be successful. Take the time to experiment, test and listen, and you’ll be on your way to becoming the “Michael Jordan” of the social space.

To see more of our work with Star Ranch Angus beef, check out this case study chronicling our digital efforts.

The Social Brand

Social media – It’s no longer just a phrase, but a culture; a living, breathing and growing world.  Social media has created an arena where real people come to make meaningful connections in a virtual world. In less than a decade, a site that was created overnight for an elite group of college students has grown into an integrated online community of more than 800 million active users that can communicate in more than 70 languages. Social media has not only changed communication, but redefined it.

The social media boom has brought to light the importance of having a social brand strategy as part of a brand’s development. Creating a social brand strategy may seem like an impossible task to anyone unfamiliar with this once in a generation phenomenon, but there is a starting block for everything.  [Read more…]

Midan Digital 101


Our Approach to Digital

Creating a commanding digital presence involves a strategic, coordinated approach; there’s a lot more to digital marketing than cat memes and viral videos. We carefully map out a plan that integrates multiple digital platforms — social media marketing, trade advertising, Google pay-per-click — to help drive traffic to that all-important central hub: your website.


Learn How You Can Leverage
Our Digital Know-How

Developing Your Message

In order to reach your audience, you need to speak their language. We understand why it’s not only what you say, but how you say it, that matters.

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Incorporating Video

Adding video to your marketing dramatically ups your digital game, generating significant boosts in engagement and spurring viewers to action.

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Targeting Your Audience

By leveraging the targeting capabilities of digital media platforms, we can help you zero in on your target customers. Bullseye!

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One World Beef Webpage


Welcome to Midan Marketing

From the farmers who help bring calves and piglets into the world to the families who enjoy dinners created around a tender, mouthwatering entrée, we are the only marketing firm that understands the complete meat channel. We’re proud to present the materials below as a display of our skill and passion for delivering premium marketing services within the meat industry.


Brand and Product Development

Tyson® Crafted Creations® Brand Animated Video

The exciting variety of modern flavor offered in each Tyson® Crafted Creations® product is brought to life by this visually bold animation.

View materials

Open Prairie® Natural Angus Beef Rancher Video

A look into the daily lives of the hardworking ranchers who bring you the wholesome flavor Open Prairie Natural Angus beef is known for.

Watch Video

National Pork Board Cutting Video Sales Tool

Engaging, informative content is a digital marketing must. This short video is part of a Cutting Guide series that shows best practices for pork cutting.

Watch Video

Star Ranch Angus® Beef Stop Motion Video

A fun video that incorporates the fresh visual appeal of stop motion to encourage and teach viewers to cook this summer-inspired recipe.

Watch Video

NCBA Flat Iron Steak Launch

We designed an appealing label and developed a comprehensive program to educate meat department associates about this terrific cut.

View Materials


National Agri-Marketing Association
Award-Winning Materials

Website Directed to Consumers

Designed to educate, inspire and entice, this fun-to-navigate website corresponds with the Tyson® Crafted Creations® brand look and feel.

View Materials

Trade
Advertisement

Inspired by the blank canvas that is every high-quality cut of Chairman’s Reserve® Certified Premium Beef, this print ad captures attention with bold simplicity.

View Materials

Social Media Campaign Directed to Consumers

Engaging our online community, this contest helped spark a spirit of creativity in the kitchen with the great flavor and versatility of Star Ranch Angus® beef.

View Materials


Midan Presentation Materials

Midan Case Study Presentation

Case studies demonstrating specific projects that will resonate with One World Beef and their goals.

PRESENTATION 

Midan
Capabilities

Learn more about the roots that shaped Midan Marketing and the work that has been created through the years.

LEARN CAPABILITIES 

Meat Consumer Segmentation
Executive Summary

Midan conducted a survey to learn about various types of consumer segments that exist in today’s U.S. meat market.

GET THE RESEARCH 


Kane Beef Webpage


Welcome to Midan Marketing

From the farmers who help bring calves and piglets into the world to the families who enjoy dinners created around a tender, mouthwatering entrée, we are the only marketing firm that understands the complete meat channel. We’re proud to present the materials below as a display of our skill and passion for delivering premium marketing services within the meat industry.


Brand and Product Development

Tyson® Crafted Creations® Brand Animated Video

The exciting variety of modern flavor offered in each Tyson® Crafted Creations® product is brought to life by this visually bold animation.

View materials

Open Prairie® Natural Angus Beef Rancher Video

A look into the daily lives of the hardworking ranchers who bring you the wholesome flavor Open Prairie Natural Angus beef is known for.

Watch Video

National Pork Board Cutting Video Sales Tool

Engaging, informative content is a digital marketing must. This short video is part of a Cutting Guide series that shows best practices for pork cutting.

Watch Video

 

Star Ranch Angus® Beef Stop Motion Video

A fun video that incorporates the fresh visual appeal of stop motion to encourage and teach viewers to cook this summer-inspired recipe.

Watch Video

NCBA Flat Iron Steak Launch

We designed an appealing label and developed a comprehensive program to educate meat department associates about this terrific cut.

View Materials

 

National Agri-Marketing Association
Award-Winning Materials

Website Directed to Consumers

Designed to educate, inspire and entice, this fun-to-navigate website corresponds with the Tyson® Crafted Creations® brand look and feel.

View Materials

Trade
Advertisement

Inspired by the blank canvas that is every high-quality cut of Chairman’s Reserve® Certified Premium Beef, this print ad captures attention with bold simplicity.

View Materials

Social Media Campaign Directed to Consumers

Engaging our online community, this contest helped spark a spirit of creativity in the kitchen with the great flavor and versatility of Star Ranch Angus® beef.

View Materials


Midan Presentation Materials

Midan Case Study Presentation

Case studies demonstrating specific projects that will resonate with Kane Beef and their goals.

PRESENTATION 

Midan
Capabilities

Learn more about the roots that shaped Midan Marketing and the work that has been created through the years.

LEARN CAPABILITIES 

Meat Consumer Segmentation
Executive Summary

Midan conducted a survey to learn about various types of consumer segments that exist in today’s U.S. meat market.

GET THE RESEARCH 


Midan Digital Gallery


Welcome to Midan Marketing

From the farmers who help bring calves and piglets into the world to the families who enjoy dinners created around a tender, mouthwatering entrée, we are the only marketing firm that understands the complete meat channel. We’re proud to present the materials below as a display of our skill and passion for delivering premium marketing services within the meat industry.


Examples of Digital Work

Tyson® Crafted Creations® Brand Animated Video

The exciting variety of modern flavor offered in each Tyson® Crafted Creations® product is brought to life by this visually bold animation.

View Materials

Open Prairie® Natural Angus Beef Rancher Video

A look into the daily lives of the hardworking ranchers who bring you the wholesome flavor Open Prairie® Natural Angus beef is known for.

Watch Video

National Pork Board Cutting Video Sales Tool

Engaging, informative content is a digital marketing must. This short video is part of a Cutting Guide series that shows best practices for pork cutting.

Watch Video

Star Ranch Angus® Beef Stop Motion Video

A fun video that incorporates the fresh visual appeal of stop motion to encourage and teach viewers to cook this summer-inspired recipe.

Watch Video


National Agri-Marketing Association
Award-Winning Materials

Website Directed to Consumers

Designed to educate, inspire and entice, this fun-to-navigate website corresponds with the Tyson® Crafted Creations® brand look and feel.

View Materials

Trade Advertisement

Inspired by the blank canvas that is every high-quality cut of Chairman’s Reserve® Certified Premium Beef, this print ad captures attention with bold simplicity.

View Materials

Social Media Campaign Directed to Consumers

By engaging our online community, this contest helped spark a spirit of creativity in the kitchen with the great flavor and versatility of Star Ranch Angus® beef.

View Materials


See Something You Like?

If any of these marketing materials look like what you’ve envisioned for your business, let us know! We’d love to talk with you about how Midan can help you grow your business and reach your goals.

CONTACT US

Colorado Premium Webpage


Welcome to Midan Marketing

From the farmers who help bring calves and piglets into the world to the families who enjoy dinners created around a tender, mouthwatering entrée, we are the only marketing firm that understands the complete meat channel. We’re proud to present the materials below as a display of our skill and passion for delivering premium marketing services within the meat industry.


Brand and Product Development

Tyson® Crafted Creations® Brand Animated Video

The exciting variety of modern flavor offered in each Tyson® Crafted Creations® product is brought to life by this visually bold animation.

View materials

Open Prairie® Natural Angus Beef Rancher Video

A look into the daily lives of the hardworking ranchers who bring you the wholesome flavor Open Prairie Natural Angus beef is known for.

Watch Video

National Pork Board Cutting Video Sales Tool

Engaging, informative content is a digital marketing must. This short video is part of a Cutting Guide series that shows best practices for pork cutting.

Watch Video

 

Star Ranch Angus® Beef Stop Motion Video

A fun video that incorporates the fresh visual appeal of stop motion to encourage and teach viewers to cook this summer-inspired recipe.

Watch Video

NCBA Flat Iron Steak Launch

We designed an appealing label and developed a comprehensive program to educate meat department associates about this terrific cut.

View Materials

 

National Agri-Marketing Association
Award-Winning Materials

Website Directed to Consumers

Designed to educate, inspire and entice, this fun-to-navigate website corresponds with the Tyson® Crafted Creations® brand look and feel.

View Materials

Trade
Advertisement

Inspired by the blank canvas that is every high-quality cut of Chairman’s Reserve® Certified Premium Beef, this print ad captures attention with bold simplicity.

View Materials

Social Media Campaign Directed to Consumers

Engaging our online community, this contest helped spark a spirit of creativity in the kitchen with the great flavor and versatility of Star Ranch Angus® beef.

View Materials


Midan Presentation Materials

Midan Case Study Presentation

Case studies demonstrating specific projects that will resonate with Colorado Premium and their goals.

PRESENTATION 

Midan
Capabilities

Learn more about the roots that shaped Midan Marketing and the work that has been created through the years.

LEARN CAPABILITIES 

Meat Consumer Segmentation
Executive Summary

Midan conducted a survey to learn about various types of consumer segments that exist in today’s U.S. meat market.

GET THE RESEARCH 


NAMA 2017 Awards – Option 3


The Best of NAMA 2017

The Best of NAMA, sponsored by the National Agri-Marketing Association, honors the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluate creative marketing communications and public relations success in the industry.

We are delighted to announce that Midan has been honored with five 2017 Region V Best of NAMA Awards: three First Awards and two Merit Awards.

Tyson® Crafted Creations® Brand POS and Video

Category: Advertising Campaign Directed to Consumers

Introducing Tyson’s distinctive multi-protein Crafted Creations® brand with exciting flavor.

 

 

 

Open Prairie® Natural Angus Beef Video

Category: Advertising Campaign Element Directed to Consumers

Inspired by the Open Prairie™ Natural Angus identity, we give viewers a tour beyond the logo.

Big Red Barn Brand Development

Category: Corporate Identity and Brand Development

Specially designed for display in case-ready packaging,
Big Red Barn captures the spirit of simple, wholesome nutrition.

 

 

MERIT AWARD

Star Ranch Angus® Beef Summer Recipe Contest

Category: Social Media Campaign Directed to Consumers

Engaging our online community, this contest helped spark
a spirit of creativity in the kitchen with Star Ranch Angus® beef.

 

 

MERIT AWARD

Tyson® Crafted Creations® Website

Category: Website Directed to Consumers

Designed to educate, inspire and entice in a fun-to-navigate website
that corresponds with the Tyson® Crafted Creations® artisanal look and feel.

 

photo-credit