Beef Attributes Research Package
Explore the Claims and Attributes That Matter to Today’s Meat Consumers
As brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on consumer behavior?
This is the question Midan Marketing sought to answer in our newest, self-funded market research. In April 2022, we asked a nationally representative sample of current U.S. beef purchasers about their beef buying behaviors. The answers form the foundation of our Beef Attributes research — a snapshot of consumers’ beef purchasing and eating habits, including how they prioritize claims and attributes.
Which Claims and Attributes Are Important to Today’s Beef Consumers?
Following price, beef consumers rely on their perceptions of 28 claims or attributes to make their purchasing decisions, including:
- Quality — USDA Prime, Premium, preferred breed, etc.
- Production method — grass-fed, organic, raised without antibiotics, etc.
- Sustainability — climate neutral, low-carbon, etc.
- Sourcing — raised in the U.S./product of the U.S., locally raised, traceable, etc.
Put This Research to Work in Your Marketing, Menu or Meat Case
Packer/processors and retailers can use these findings to help them develop:
- New and updated brand identity and storytelling
- On-pack messaging/labels
- In-store point-of-sale
- Targeted consumer segment marketing
Purchase Our Research Package
The Beef Attributes research package includes:
- A 28-slide research deck
- An insights report that highlights the high-level findings and outlines our “so what” takeaways
- A one-hour walk-through of the research deck with a member of our Customer Insights Team
Get a FREE Summary Tailored to Retailers or Packer/Processors
To help retailers and packer/processors understand how these learnings can be tailored to their particular challenges, we have developed retailer- and processor-specific one-pagers that identify opportunities for each of them to reach today’s beef eaters.
More Reports
Tech Usage Profile Report
Tech Usage Profile ReportUnderstanding Digital Trends Can Help Boost Your Meat SalesTechnology is transforming consumer shopping habits and meat buyers are no exception. Understanding and leveraging their digital habits is essential to staying relevant in an...
Sustainability Profile Report
Sustainability Profile Report Understand the Evolving Landscape of Sustainable Shoppers Sustainability has become a buzzword for many meat consumers and is emerging as a critical factor in their purchasing decisions. Our Sustainability Profile Report outlines findings...
Millennial Profile Report
Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular updates to that...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Tech Usage Profile Report
Tech Usage Profile ReportUnderstanding Digital Trends Can Help Boost Your Meat SalesTechnology is transforming consumer shopping habits and meat buyers are no exception. Understanding and leveraging their digital habits is essential to staying relevant in an...
Sustainability Profile Report
Sustainability Profile Report Understand the Evolving Landscape of Sustainable Shoppers Sustainability has become a buzzword for many meat consumers and is emerging as a critical factor in their purchasing decisions. Our Sustainability Profile Report outlines findings...
Millennial Profile Report
Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...