Agricultural roots have shaped the lives and professional endeavors of Midan founders, Michael Uetz and Danette Amstein. With decades of marketing experience and meat industry insight, they joined forces in 2004 to form Midan Marketing. Starting from small offices above a garage and in a basement, today the Midan team is 70 strong – and growing – operating out of Chicago, Ill., and Mooresville, N.C., with additional satellite offices nationwide.


Working with the best brings out the best in us. From the very first strategy session to year-end reports, we combine our complete meat channel knowledge and marketing capabilities to deliver customized strategy and execution that gets results.


A key piece of Midan’s long history of serving meat clients includes leading the pack on game-changing innovations that have had industry-wide implications.

These projects don’t just push the envelope.

They break new ground.

Because they help set new standards for the entire industry, we call them "Midan Firsts."

  • Introduced Flat Iron Steak to grocery shoppers
  • Brought Nutrition Facts Panels to the meat case
  • Put eye tracking technology into action to measure point-of-sale effectiveness

  • Conducted research showing the power of branding for fresh meats
  • Delivered a groundbreaking consumer segmentation report
  • Coordinated standardized fresh meat coding and naming, leading to improved sales reporting

Are you ready to break new ground?