![Learning From the Olympics: Lessons for the Meat Industry](https://midanmarketing.com/wp-content/uploads/2022/08/24MDMBR307_MeatingPlace_Thumnail_V1.jpg)
![Learning From the Olympics: Lessons for the Meat Industry](https://midanmarketing.com/wp-content/uploads/2022/08/24MDMBR307_MeatingPlace_Thumnail_V1.jpg)
![You Are Not Your Target Audience](https://midanmarketing.com/wp-content/uploads/2024/06/24MDMBR306_MeatingPlace_Thumnail_V1.jpg)
You Are Not Your Target Audience
Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...![The Sustainability Conversation](https://midanmarketing.com/wp-content/uploads/2022/05/24MDMBR305_April24_Marketing_Blog_Thumnail_R.jpg)
The Sustainability Conversation
Reading Time: 3 minutes How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it...![Takeaways From CattleCon 2024](https://midanmarketing.com/wp-content/uploads/2024/03/24MDMBR304_February_2024_Meatingplace_Blog_Thumbnail_V2.jpg)
Takeaways From CattleCon 2024
Reading Time: 4 minutes Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots –...![How AI is Shaking Up the Meat and Marketing Industries – Part 2](https://midanmarketing.com/wp-content/uploads/2024/01/23MDMBR336_DecemberMeatingplace_Blog_Part2_Thumbnail.jpg)