Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a medical doctor currently practicing in Australia, and Dr. Dustin Moore, a public health expert and researcher.If you’re like me, the acronym TSA...
“What’s the strategy?” It’s a question I ask often. Sometimes gently, sometimes bluntly. Lately it seems the question is met with more of a pause...a glance, even a shrug. In today’s meat industry, where economic uncertainty, supply volatility, and shifting tariffs...
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
Beyond the Plant: What Meat Processors Should Know About Ranching’s Sustainability Shift When we talk about sustainability in the meat industry, conversations often center around emissions, packaging and transportation. But if we’re serious about long-term viability,...
Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a slowdown, tariffs, fluctuating...
Consumers might be tightening their grocery budgets, but there's one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium brands are experiencing...
Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me. A recent trip inside the actual store I am most often...
A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact on your bottom line. ...
With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing turns 20! Since we consider ourselves...
I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one...