Marketing Articles

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...

4 Things Marketers Can Learn From Crop Harvesting

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...

Top Takeaways: Successful Omnichannel Campaigns Webinar

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the best opportunity to...

The Power of Brand Strategy

Apr 28, 2024

Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...

Takeaways From CattleCon 2024

Takeaways From CattleCon 2024

Apr 2, 2024

Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my...

AMC 2024 Top 10 Takeaways

AMC 2024 Top 10 Takeaways

Mar 25, 2024

The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...

How Video Creates the Authentic Storytelling Today’s Consumers Crave

How Video Creates the Authentic Storytelling Today’s Consumers Crave

Nov 16, 2021

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is...

Communicate the Value of Meat to Combat Rising Prices

Communicate the Value of Meat to Combat Rising Prices

Nov 15, 2021

For more than a year, the U.S. consumer has been forced to weigh fears around the economy and health, along with other...

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

Convenience and Premiumization – Two Trends Expected to Influence Fall Gatherings

Oct 12, 2021

This year, many Americans are hoping for a normal fall and holiday season. Vaccinations have helped many people feel...

Three Meat Snacks That Are Making a Comeback

Three Meat Snacks That Are Making a Comeback

Sep 1, 2021

3D printing technology is not new to the food world – chocolatiers have been using the technology for years to create...

Four keys to win over Gen Zs

Four keys to win over Gen Zs

Jul 29, 2021

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of...

Twitter + Public Relations = Mapping a Thought Leadership Path

Twitter + Public Relations = Mapping a Thought Leadership Path

Jun 29, 2021

In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply...

Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?

Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?

Jun 2, 2021

With each new generation, the population of the United States is becoming more racially and ethnically diverse....

Carbon Footprint: The on-pack label you didn’t know you needed

Carbon Footprint: The on-pack label you didn’t know you needed

May 24, 2021

Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers....

Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day

Midan Gives Back on the First Annual Diversity & Inclusion Volunteer Day

May 5, 2021

"We make a living by what we get, but we make a life by what we give." — Winston ChurchillEveryone wants to help. To...