The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
Marketing Articles
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
New Consumer Segmentation 3.0 Research
Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...
Reminisce and Reframe: Lessons from Jack’s Old South
In March and April, social media was inundated with pictures of friends trying their hand at bread baking. Now, as the...
National Ag Day 2020: It’s time to (virtually) hug a farmer!
At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve...
AMC 2020 Top 10 Blog
#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about...
The State of Women in Agriculture in 2020
Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019...
Replace My Bone-In Ribeye? Never.
Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San...
Want year-end success? Re-evaluate your plan now
“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one...
The meat industry could take a page out of baseball’s book
Another World Series is complete. While my Chicago Cubs weren’t in it this year, I always love the Series when we...
I’m a Gen Z, NOT a Millennial and I love meat.
I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 –...
Millennials Want Meat
I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about...