Marketing Articles

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual Meat Conference. Data and insights were shared from all sides of our industry – from using influencer marketing effectively to the value of supply chain...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to...

Build Greater Consumer Trust Through Influencer Marketing

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

5 Tips To Connect With Meat Consumers

5 Tips To Connect With Meat Consumers

Aug 16, 2023

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...

New Consumer Segmentation 3.0 Research

New Consumer Segmentation 3.0 Research

Aug 14, 2023

Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

National Ag Day 2020: It’s time to (virtually) hug a farmer!

National Ag Day 2020: It’s time to (virtually) hug a farmer!

Mar 23, 2020

At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve...

AMC 2020 Top 10 Blog

AMC 2020 Top 10 Blog

Mar 8, 2020

#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about...

The State of Women in Agriculture in 2020

The State of Women in Agriculture in 2020

Mar 8, 2020

Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019...

Replace My Bone-In Ribeye? Never.

Mar 3, 2020

Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San...

Want year-end success? Re-evaluate your plan now

Want year-end success? Re-evaluate your plan now

Feb 28, 2020

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one...

The meat industry could take a page out of baseball’s book

The meat industry could take a page out of baseball’s book

Nov 6, 2019

Another World Series is complete. While my Chicago Cubs weren’t in it this year, I always love the Series when we...

I’m a Gen Z, NOT a Millennial and I love meat.

Oct 30, 2019

I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 –...

Millennials Want Meat

Oct 16, 2019

I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about...

Helping meat make the grade in college

Sep 11, 2019

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he...