Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation...
Marketing Articles
Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments
Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in...
AMC 2021 Top Takeaways Video
Not being “on-site” didn’t stop the Midan team from capturing the key insights from the all-virtual AMC 2021. Watch...
Four Key Drivers That Will Keep Meat Consumers Coming Back
The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on...
AMC 2021 Top 10 Insights
The “State of Change” theme for AMC 2021 was more than apt, as the meat industry gathered virtually to reflect on a...
Is Your Meat Case Stocked With Claims Your Customers Are Looking For?
The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and...
Consumer Insights Are The Key To Retail Success
Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion...
Public Relations: The red-headed stepchild?
I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I...
5 things you should demand from your sales partner
For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was...
Reminisce and Reframe: Lessons from Jack’s Old South
In March and April, social media was inundated with pictures of friends trying their hand at bread baking. Now, as the...
National Ag Day 2020: It’s time to (virtually) hug a farmer!
At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve...