Marketing Articles

Build Greater Consumer Trust Through Influencer Marketing

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

The Power of Consumer Segmentation

The Power of Consumer Segmentation

May 30, 2023

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...

The State of Women in Agriculture in 2020

The State of Women in Agriculture in 2020

Mar 8, 2020

Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019...

Replace My Bone-In Ribeye? Never.

Mar 3, 2020

Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San...

Want year-end success? Re-evaluate your plan now

Want year-end success? Re-evaluate your plan now

Feb 28, 2020

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one...

The meat industry could take a page out of baseball’s book

The meat industry could take a page out of baseball’s book

Nov 6, 2019

Another World Series is complete. While my Chicago Cubs weren’t in it this year, I always love the Series when we...

I’m a Gen Z, NOT a Millennial and I love meat.

Oct 30, 2019

I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 –...

Millennials Want Meat

Oct 16, 2019

I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about...

Helping meat make the grade in college

Sep 11, 2019

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he...

Stellar Client Support to Make Meat a Star

Aug 28, 2019

New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon...

Join the Beef and BBQ Party

May 29, 2019

May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of...