Marketing Articles

Reflecting on Meat’s Role

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This paper, along with the series of secondary papers quoted throughout, is the culmination of the work done during the International Summit on the...

Leveraging Social Media for Business Success

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat industry, particularly...

The Power of Consumer Segmentation

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to me a lot, especially during live sporting events. The reason I don’t get it is that I am not the target for what is being advertised. Frequent readers...

5 Learnings From the AMC Social Influencer Panel

In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can use influencer marketing to create loyalty and drive sales. The panel included Jess Pryles, meat influencer and owner of Hardcore Carnivore; Melissa...

4 Things Marketers Can Learn From Crop Harvesting

4 Things Marketers Can Learn From Crop Harvesting

Nov 27, 2023

Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

Nov 7, 2023

I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...

Top Takeaways: Successful Omnichannel Campaigns Webinar

Top Takeaways: Successful Omnichannel Campaigns Webinar

Sep 20, 2023

Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...

National Ag Day 2020: It’s time to (virtually) hug a farmer!

National Ag Day 2020: It’s time to (virtually) hug a farmer!

Mar 23, 2020

At Midan Marketing, we consider it an honor to work every day with those that produce, process, sell and serve...

AMC 2020 Top 10 Blog

AMC 2020 Top 10 Blog

Mar 8, 2020

#MidanTakesAMC: Our team was on site at the 2020 Annual Meat Conference, hearing the latest facts and figures about...

The State of Women in Agriculture in 2020

The State of Women in Agriculture in 2020

Mar 8, 2020

Fellow agribusiness movers and shakers: Our industry is changing right before our eyes. According to the 2019...

Replace My Bone-In Ribeye? Never.

Mar 3, 2020

Last week you read in Steve Hixon’s blog that he and I attended the Cultured Meat Symposium last November in San...

Want year-end success? Re-evaluate your plan now

Want year-end success? Re-evaluate your plan now

Feb 28, 2020

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one...

The meat industry could take a page out of baseball’s book

The meat industry could take a page out of baseball’s book

Nov 6, 2019

Another World Series is complete. While my Chicago Cubs weren’t in it this year, I always love the Series when we...

I’m a Gen Z, NOT a Millennial and I love meat.

Oct 30, 2019

I grew up in the time of Silly Bandz bracelets, Hannah Montana and the Jonas Brothers. You see, I was born in ‘97 –...

Millennials Want Meat

Oct 16, 2019

I can’t tell you how many times I’ve been in public and someone – presumably older than I am – makes a comment about...

Helping meat make the grade in college

Sep 11, 2019

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he...