COVID-19 Action Steps for Retailers

Midan has been tracking meat and chicken eaters since March to study how the pandemic has affected their shopping behaviors and attitudes. A few key learnings have emerged that can help retailers better position themselves to meet the needs of today’s “at home” households.

1. CONTINUE TO MARKET MEAT.
While retailers reaped the benefits of the early rush on the meat case, you’ll need to inspire pandemic-weary shoppers to maintain strong fresh meat sales. Keep the meat case stocked and the recipe ideas flowing. 61% of consumers claim they’ll try new ways to cook meat and chicken in the next month.1

2. INVEST IN YOUR ONLINE PLATFORM.
The pandemic helped cement online services as a go-to for meat shopping, with grocery click and collect being the most popular method. 32% of consumers indicate that online will be their primary way to purchase meat post-COVID.1 Continue to refine your online services to create a positive, seamless shopping experience for your customers.

3. DEVELOP YOUR BRAND.
With more consumers shopping online, branding has become an even bigger differentiator. 32% of consumers are trying meat brands they would not usually purchase,2 indicating the pandemic opened the door to brand switching. Telling your private label brand story can help you foster long-term customer loyalty.

For additional insights into today’s pandemic meat shopper, download the infographics highlighting our full COVID-19 research series:

Growing Pandemic Concerns

Lingering Pandemic

The Impact of Covid-19

COVID-19 Shifts Meat & Chicken

Millennials Driving Pandemic Meat Purchasing

Get additional COVID-19 Insights here.

Questions about our research?

1Midan COVID-19 Research, July 2020
2Midan COVID-19 Research, June 2020

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