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Gen Z Profile
Research Deck

How Can You Help Gen Zs Maintain a Healthy Attitude About Meat?

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Show Gen Zs There’s No Replacement for Real Meat

Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost three-in-five actively replace meat/poultry with vegetable/plant proteins weekly.

Update Your Understanding of Emerging Meat Consumers

This is one of five profiles developed from Meat Consumer Segmentation 2.0 — our groundbreaking 2019 study designed to better understand meat eaters and emerging trends. These decks have been updated to include new information from our 2020 Segmentation 2.1 study.

Get the Complete Profile of Gen Z Consumers

Develop a comprehensive strategy with messaging that resonates with Gen Zs using the learnings from our research. The complete profile includes:

  • Our 32-slide research deck
  • An explanation of the study’s methodology
  • An executive summary of our findings
  • Demographic tables

Discover the Data You Need to Know to Sell to Gen Zs

This updated deck will help you target Gen Zs more effectively by understanding what they buy, what they eat and why, including:

  • Gen Zs have increased their vegetable/plant protein intake because of perceptions of improved health.
  • One-quarter of Gen Zs fit the definition of Flexitarian — because of this willingness to experiment, they consider themselves food trend influencers.
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