Gen Z Profile
Research Deck
How Can You Help Gen Zs Maintain a Healthy Attitude About Meat?
Show Gen Zs There’s No Replacement for Real Meat
Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost three-in-five actively replace meat/poultry with vegetable/plant proteins weekly.
Update Your Understanding of Emerging Meat Consumers
This is one of five profiles developed from Meat Consumer Segmentation 2.0 — our groundbreaking 2019 study designed to better understand meat eaters and emerging trends. These decks have been updated to include new information from our 2020 Segmentation 2.1 study.
Get the Complete Profile of Gen Z Consumers
Develop a comprehensive strategy with messaging that resonates with Gen Zs using the learnings from our research. The complete profile includes:
- Our 32-slide research deck
- An explanation of the study’s methodology
- An executive summary of our findings
- Demographic tables
Discover the Data You Need to Know to Sell to Gen Zs
This updated deck will help you target Gen Zs more effectively by understanding what they buy, what they eat and why, including:
- Gen Zs have increased their vegetable/plant protein intake because of perceptions of improved health.
- One-quarter of Gen Zs fit the definition of Flexitarian — because of this willingness to experiment, they consider themselves food trend influencers.
More Reports
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Texas Beef Perceptions
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Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Beef Attributes
Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...
Evolving Meat Consumers
Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...
Meat Consumer Segmentation 2.1
Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...