Grass-fed Beef Eater Profile
Research Deck
What Specialty Claims Attract the Attention of Grass-fed Beef Eaters?
Grow Your Share of Grass-fed Beef Eaters
Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their meals. More than 2 in 3 meat eaters are aware of grass-fed beef and one-quarter of those purchase it regularly.
Update Your Understanding of Emerging Meat Consumers
This is one of five profiles developed from Meat Consumer Segmentation 2.0 — our groundbreaking 2019 study designed to better understand meat eaters and emerging trends. These decks have been updated to include new information from our 2020 Segmentation 2.1 study.
Get a Complete Profile of Grass-fed Beef Eaters
Develop a comprehensive strategy with messaging that resonates with Grass-fed Beef Eaters using the learnings from our research. The complete profile includes:
- Our 34-slide research deck
- An explanation of the study’s methodology
- An executive summary of our findings
- Demographic tables
Discover the Data You Need to Know to Sell to Grass-fed Beef Eaters
This updated deck will help you target Grass-fed Beef Eaters more effectively by understanding what they buy, what they eat and why, including:
- Grass-fed Beef Eaters purchase grass-fed beef for its quality, taste, animal welfare and personal health.
- They regularly purchase other meat-related specialty claims including all natural, organic, local, NAH, NAE and GMO-free meat.
More Reports
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...
Beef Attributes
Beef Attributes Research PackageExplore the Claims and Attributes That Matter to Today’s Meat ConsumersAs brands seek to differentiate and win sales, today’s meat cases and menus are filled with marketing attributes and label claims. But which have the most impact on...
Evolving Meat Consumers
Evolving Meat Consumer InfographicHow to Promote Value to Evolving Meat Consumers Review the insights from our March 2022 Meat Consumers Tracking Survey to learn how to promote value to stressed-out, budget-conscious meat consumers and why value is the key to keeping...
Meat Consumer Segmentation 2.1
Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...
Pork Attributes
Pork Attributes Research PackageHow Marketing Claims and Attributes Are Changing How Consumers Buy PorkConsumers are struggling to make sense of all the marketing attributes and claims they encounter on menus and at the meat case. In September 2022, Midan Marketing...