Sustainability Profile Report
Understand the Evolving Landscape of Sustainable Shoppers
Emerging Topics Explored in the Report
In an era of heightened consumer consciousness, understanding the key factors driving purchase decisions is crucial for success. Get the full report to unlock findings about:
- Sustainability
- Animal Welfare
- Environmental concerns (climate-friendly, regenerative, etc.)
- Health concerns (natural, organic, etc.)
- Packaging/labeling
- Raised in the USA/locally
- Traceability (blockchain and DNA TraceBack®)
Use This Research to Attract Sustainability Enthusiasts to the Meat Case or Menu
Packer/processors and retailers can draw upon these findings to help them develop:
- Intentional online and social media messaging
- Persuasive influencer and social media partnerships
- Effective app- and technology-based shopper and experiential marketing
- Targeted consumer segment marketing
Purchase Our Research Report
The Sustainability Profile Report consists of a 36-slide research deck that highlights Sustainability Enthusiasts’ attitudes, purchase behaviors, motivations and consumption habits when it comes to fresh meat. Learn more about the specific topics covered in the report by viewing the Table of Contents.
Millennial Profile Report
Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
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Gen Z Profile
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Millennial Profile Report
Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat...
Meat Consumer Segmentation 3.0
Meat Consumer Segmentation 3.0NEW for 2023! Updated Segmentation ResearchOur World Is Changing Rapidly — and Meat Customers Are Evolving Along With It Midan pioneered the first meat consumer segmentation study in 2016 and has continually explored and made regular...
Texas Beef Perceptions
Texas Beef Perceptions Fact SheetIt May Be Time to Rethink the Bias Against Texas Beef For many years, there has been a bias against Texas-raised beef cattle within the meat industry. New research from Texas A&M suggests that the quality of Texas beef today is...