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Millennial Profile
Research Deck

How Do You Convince Millennials That There’s No Substitute for Meat?

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Make Meat the Main Course for Millennials

Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their primary main dish proteins.

Update Your Understanding of Emerging Meat Consumers

This is one of five profiles developed from Meat Consumer Segmentation 2.0 — our groundbreaking 2019 study designed to better understand meat eaters and emerging trends. These decks have been updated to include new information from our 2020 Segmentation 2.1 study.

Get the Complete Profile of Millennial Consumers

Develop comprehensive strategy and messaging that resonate with Millennials using the insights and learnings contained within the pages of this research deck. The complete profile includes:

  • Our 32-slide research deck
  • An explanation of the study’s methodology
  • An executive summary of our findings
  • Demographic tables

Discover the Data You Need to Know to Sell to Millennials

This updated deck will help you target Millennials and understand what they buy, what they eat and why, including:

  • Millennials are increasing their intake of vegetable/plant protein because of perceptions of improved health.
  • They are more likely to find plant-based and cell-based (meat) alternatives attractive than general meat eaters.
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More Reports
Meat Consumer Segmentation 2.1

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Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...

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Beef on Dairy Crossbreed Insights Report How Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile Research DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their...

Flexitarian Profile

Flexitarian Profile

Flexitarian Profile Research DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z Profile Research DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Plant-Based Meat Eater Profile

Plant-Based Meat Eater Profile

Plant-based Meat Eater Profile Research DeckLearn More About What Foods Plant-based Meat Eaters Actually EatKeep Real Meat on Plant-based Meat Eaters’ Tables Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose...

Multicultural Meat Consumers

Multicultural Meat Consumers

Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverseCurrently, it is forecasted that the U.S. population will reach 355 million...

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...

Sustainably Raised Meat

Sustainably Raised Meat

Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed Insights Report How Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile Research DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their...

Flexitarian Profile

Flexitarian Profile

Flexitarian Profile Research DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z Profile Research DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Plant-Based Meat Eater Profile

Plant-Based Meat Eater Profile

Plant-based Meat Eater Profile Research DeckLearn More About What Foods Plant-based Meat Eaters Actually EatKeep Real Meat on Plant-based Meat Eaters’ Tables Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose...

Multicultural Meat Consumers

Multicultural Meat Consumers

Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverseCurrently, it is forecasted that the U.S. population will reach 355 million...

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