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Plant-based Meat Eater Profile
Research Deck

Learn More About What Foods Plant-based Meat Eaters Actually Eat

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Keep Real Meat on Plant-based Meat Eaters’ Tables

Although meat and poultry are their primary dish for most meals, Plant-based Meat Eaters choose vegetable/plant proteins and seafood more than other meat eaters. About 1 in 10 general meat eaters eat plant-based meat at least once a month.

Update Your Understanding of Emerging Meat Consumers

This is one of five profiles developed from Meat Consumer Segmentation 2.0 — our groundbreaking 2019 study designed to better understand meat eaters and emerging trends. These decks have been updated to include new information from our 2020 Segmentation 2.1 study.

Get the Complete Profile of Plant-based Meat Eaters

Develop a comprehensive strategy with messaging that resonates with Plant-based Meat Eaters using the learnings from our research. The complete profile includes:

  • Our 37-slide research deck
  • An explanation of the study’s methodology
  • An executive summary of our findings
  • Demographic tables

Discover the Data You Need to Know to Sell to Plant-based Meat Eaters

This updated deck will help you target Plant-based Meat Eaters more effectively by understanding what they buy, what they eat and why, including:

  • Plant-based Meat Eaters have increased their replacement of meat for reasons related to health and their preferences for taste, natural and organic meat and unique nutrients.
  • They regularly purchase all types of meat-related specialty claims including all natural, organic, local, grass-fed and GMO-free meat.
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More Reports
Meat Consumer Segmentation 2.1

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Grass-fed Beef Eater Profile Research DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their...

Flexitarian Profile

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Flexitarian Profile Research DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z Profile Research DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Millennial Profile

Millennial Profile

Millennial Profile Research DeckHow Do You Convince Millennials That There’s No Substitute for Meat?Make Meat the Main Course for Millennials Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their...

Multicultural Meat Consumers

Multicultural Meat Consumers

Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverseCurrently, it is forecasted that the U.S. population will reach 355 million...

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1

Meat Consumer Segmentation 2.1Four Meat Consumer Segments Have Been Impacted By the PandemicUpdated research to help you better understand meat consumers At Midan, we’re keenly aware that what’s happening across town or across the globe can impact today’s meat...

Sustainably Raised Meat

Sustainably Raised Meat

Sustainably Raised MeatInsights ReportHow Much Do Meat Consumers Actually Know About Sustainably Raised Meat?Today’s meat consumers are more interested in sustainabilityIn the past year, 34% of meat eaters have become more concerned about the sustainability of meat...

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed

Beef on Dairy Crossbreed Insights Report How Does Crossbreeding Beef and Dairy Cattle Affect Beef Quality and Performance?Today, There are More Beef on Dairy Crossed Cattle in the Beef Supply Chain Over the past five years, more dairy cows crossbred with beef bulls...

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile

Grass-fed Beef Eater Profile Research DeckWhat Specialty Claims Attract the Attention of Grass-fed Beef Eaters?Grow Your Share of Grass-fed Beef Eaters Grass-fed Beef Eaters primarily consume meat and poultry and make them both the main proteins of most of their...

Flexitarian Profile

Flexitarian Profile

Flexitarian Profile Research DeckHow Do You Keep Flexitarians Coming Back to the Meat Case?Bring Flexitarians Back to Real Meat Flexitarians represent about one-fifth of meat eaters. They actively choose to replace meat and poultry with vegetable/plant-based proteins...

Gen Z Profile

Gen Z Profile

Gen Z Profile Research DeckHow Can You Help Gen Zs Maintain a Healthy Attitude About Meat?Show Gen Zs There’s No Replacement for Real Meat Born in 1997 or later, Gen Zs have a higher daily meat/poultry consumption than the general meat eater, although almost...

Millennial Profile

Millennial Profile

Millennial Profile Research DeckHow Do You Convince Millennials That There’s No Substitute for Meat?Make Meat the Main Course for Millennials Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their...

Multicultural Meat Consumers

Multicultural Meat Consumers

Multicultural Meat ConsumersInsights ReportKeep Pace With the Changing Shopping Behaviors of Today’s Multicultural Meat ConsumersU.S. Consumers are becoming more racially and ethnically diverseCurrently, it is forecasted that the U.S. population will reach 355 million...

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