The real mojoof Midan.Midan is an independent agency with a sage’s knowledge of the meat industry and an explorer’s courage to discover new paths where protein-centric brands can go. We lead with robust consumer research, extract sixth-sense insights, and then powerfully activate with PR, creative...
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats currently facing the meat...
“Old McDonald had a farm. E-I-E-I-O.” – What are you picturing? If you’re like most, it’s probably a cow, a pig, a horse, two chickens and a cute dog running behind old Mr. McDonald. What probably makes you different than most Americans, though, is that you understand this isn’t what a typical...
The gurus and the gamechangers.Diverse Backgrounds, United by Shared Passion and ValuesOur differentiating talent brings a gritty determination to make things work. Plus, a big, worldview of marketing to surprise and entice. We’re specialists, generalists, and without a doubt, catalysts for your...
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The biggest shift grocery retailing has experienced due to the pandemic is likely the increased adoption of online shopping, especially in the perimeter departments, where consumers were not yet comfortable allowing others to choose their products. According to the research conducted by Midan...
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply chain are constantly shifting. It’s understandable that companies want to play a part in lifting positive sentiment, helping consumers believe in the value of meat. Where to start...
From 15th century French origins to social media phenomenon – charcuterie has made an impressive and visually pleasing comeback. Charcuterie boards traditionally feature a curated selection of cured meats and cheeses alongside noshes like crackers, berries, nuts and jams. While the fascination...
The social media platform that has taken the world by storm, TikTok, has been a big topic of conversation for marketing professionals everywhere. More and more, TikTok is becoming an integral part of marketing plans for the meat industry. The app is known for being the catalyst to start social...
In this multipart blog series, Midan team members are sharing how restaurants, retailers, distributors, producers and chefs have had to rethink foodservice — and what we believe the meat industry can do to match that creativity to find new ways of doing business. In July 2020, we published the...
The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on their mind when making meat purchase decisions – sustainability initiatives, product convenience, food safety, animal welfare, the use of antibiotics and hormones, their own and...
Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion as last year? What meat cuts do your shoppers usually gravitate toward in the early spring? Is there a new opportunity to cross promote fresh produce alongside your glazed Easter...