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Brand Strategy

Customer Insights

Content Marketing

Public Relations

Web Development

Creative

Media & Advertising

Social Media

Video & Photography
OUR LATEST BLOG POST
Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event
By Andrea Schepke | Marketing
Reading time: 3min
Understanding the Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote, buy, sell, and learn about the latest industry trends.
By the numbers, this year’s four-day NRA show at McCormick Place drew more than 53,000 attendees, including 2,300 exhibitors representing 900+ product categories, across an incredible 12 football fields of exhibit space. (Fittingly, a corporate chef I follow on LinkedIn described the NRA Show as the “Super Bowl of the foodservice industry.”).
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