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OUR LATEST BLOG POST

woman reading an on-pack label at a meat case

5 Reasons to Keep Educating Consumers

By Danette Amstein | Marketing

Reading time: 3min

With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom.

This month Midan Marketing turns 20! Since we consider ourselves an “accidental” agency (my partner and I started working together and eventually realized we had become an agency!), this accomplishment is not lost on me or Michael Uetz, the “Mi” in Midan. The collective experience of 20 years of marketing within the meat industry does, however, provide food for thought. As we looked back across the past two decades something really struck me: The education of meat consumers is never, ever done.

OTHER RECENT BLOG POSTS
woman reading an on-pack label at a meat case

Why Your Corporate Website is the Ultimate Virtual Showroom

Why Your Corporate Website is the Ultimate Virtual Showroom

As a web developer, I'm often asked why companies even need a website. When I hear, “Why should I invest marketing dollars into developing and maintaining a website when so many other methods are available?” Ouch! That gets me right in the heart.  It's true; consumers...

You Are Not Your Target Audience

You Are Not Your Target Audience

If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...

2024 Midyear Trends Update

2024 Midyear Trends Update

Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward…...

RESEARCH

INSIGHTS THAT
ENGAGE

Get the data to understand the meat consumer; anticipate and adapt to the disruptions reshaping the industry.

Meat Consumer Segmentation 3.0

Get the latest far-reaching meat industry insights to help grow your business through data-driven results.

WORK

Captivating Creative, Strategy-Driven Results

Live your beef life

Certified Piedmontese® Beef

HELPING A BRAND TARGET AND REACH ITS AUDIENCE

Chairman's Reserve The Judge Video Storyboard

Chairman’s Reserve® Meats

ENCOURAGING CONSUMERS TO “UNLEASH THEIR CHEFSPIRATION”

AMC logo signage

Annual Meat Conference

REBRANDING THE MEAT INDUSTRY’S BIGGEST SHOWCASE

bubba Burger packaging

BUBBA burger®

HELPING A LEADING BRAND FLEX ITS STRENGTH