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Brand Strategy
Customer Insights
Content Marketing
Public Relations
Web Development
Creative
Media & Advertising
Social Media
Video & Photography
OUR LATEST BLOG POST
Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?
By Michael Uetz | Marketing
Reading time: 3min
One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in Fort Worth, TX, and returned with industry insights and updates. Here’s what you need to know as we look ahead to 2026 and beyond:
From Craving to Cart – Driving Holiday Sales Through Social Commerce
Social media has become the new starting point for meal inspiration, with 72% of Gen Z turning to platforms like TikTok and Instagram for food ideas.1 Among Gen Z meat and dairy shoppers, 53% say they discover recipes and products on TikTok.2 During the holidays, that...
TSA for Marketers: No, Not the Airport Kind—Takeaways from the Protein Pact Solutions Summit 2025
Meat In the Middle: A Friendly Debate on Dietary Guidelines and the Role of Animal Protein with Dr. Anthony Chaffee, a medical doctor currently practicing in Australia, and Dr. Dustin Moore, a public health expert and researcher.If you’re like me, the acronym TSA...
From Insight to Impact: Building Strategies That Keep Brands Standing Strong
“What’s the strategy?” It’s a question I ask often. Sometimes gently, sometimes bluntly. Lately it seems the question is met with more of a pause...a glance, even a shrug. In today’s meat industry, where economic uncertainty, supply volatility, and shifting tariffs...
Social Strategies to Win Big with Tailgating
The weather is getting cooler, leaves are falling and across the nation, many Americans are gearing up for football. And where there’s football, there’s tailgating! In fact, 80% of Americans tailgate each year. The Game Plan for Meat Brands Why does this matter to us...
You Are Not Your Target Audience
If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into...
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