Midan Logo - blue
Brand_Strategy

Brand Strategy

Customer Insights

Customer Insights

Content Marketing

Content Marketing

Publice Relations

Public Relations

Web Development

Web Development

Creative

Creative

Media Advertising

Media & Advertising

Social Media

Social Media

Video Photography

Video & Photography

Brand_Strategy

Brand Strategy

Customer Insights

Customer Insights

Content Marketing

Content Marketing

Publice Relations

Public Relations

Web Development

Web Development

Creative

Creative

Media Advertising

Media & Advertising

Social Media

Social Media

Video Photography

Video & Photography

OUR LATEST BLOG POST

a group of people eating at a diner

Maximizing ROI at the National Restaurant Show: How to Make the Most of This Perennial Event

By Andrea Schepke | Marketing

Reading time: 3min

Understanding the Each May, as sure as the tulips blooming on Michigan Avenue, foodservice industry professionals from around the globe convene in Chicago for the National Restaurant Association (NRA) Show. With great anticipation, they come to network, promote, buy, sell, and learn about the latest industry trends.

By the numbers, this year’s four-day NRA show at McCormick Place drew more than 53,000 attendees, including 2,300 exhibitors representing 900+ product categories, across an incredible 12 football fields of exhibit space. (Fittingly, a corporate chef I follow on LinkedIn described the NRA Show as the “Super Bowl of the foodservice industry.”).

OTHER RECENT BLOG POSTS
a group of people eating at a diner

2025 Midyear Trends

2025 Midyear Trends

2025 Midyear Trends Update A lot of things can happen in a year. The world has seen several changes – political leadership transitions, evolving weather patterns, and continued technological advancements – particularly in AI.  Looking back at Midan’s 2025 Top Trends...

Premium Meat Sales Thrive Even With Tight Budgets

Premium Meat Sales Thrive Even With Tight Budgets

Consumers might be tightening their grocery budgets, but there's one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium brands are experiencing...

Top 10 Takeaways From the 2025 Annual Meat Conference

Top 10 Takeaways From the 2025 Annual Meat Conference

The 2025 Annual Meat Conference (AMC) in Orlando again saw another record attendance year with more than 2,500 attendees. Meat and poultry industry experts and first-time attendees from all over the world came together to network, grow professionally, and explore new...

RESEARCH

INSIGHTS THAT
ENGAGE

Get the data to understand the meat consumer; anticipate and adapt to the disruptions reshaping the industry.

Meat Consumer Segmentation 3.0

Get the latest far-reaching meat industry insights to help grow your business through data-driven results.

WORK

Captivating Creative, Strategy-Driven Results

Live your beef life

Certified Piedmontese® Beef

HELPING A BRAND TARGET AND REACH ITS AUDIENCE

Chairman's Reserve The Judge Video Storyboard

Chairman’s Reserve® Meats

ENCOURAGING CONSUMERS TO “UNLEASH THEIR CHEFSPIRATION”

AMC logo signage

Annual Meat Conference

REBRANDING THE MEAT INDUSTRY’S BIGGEST SHOWCASE

bubba Burger packaging

BUBBA burger®

HELPING A LEADING BRAND FLEX ITS STRENGTH