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Leveraging Social Media for Business Success
Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat industry, particularly companies with brands, has become...
Understanding Social Media for the Meat Industry
You’ve heard that social media is important – but with dozens of channels, unlimited content types and a new normal, knowing where to start can be tough, especially when the meat industry has experienced so much change. This blog will give you some tips on how to leverage social media within our...
Social media reviews can help meat processors win B2B customers
I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify opportunities to effectively connect...
5 Learnings From the AMC Social Influencer Panel
In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can use influencer marketing to create loyalty and drive sales. The panel included Jess Pryles, meat influencer and owner of Hardcore Carnivore; Melissa Crowe, VP of brand marketing and...
Sustainability Profile Report
Sustainability Profile Report Understand the Evolving Landscape of Sustainable Shoppers Sustainability has become a buzzword for many meat consumers and is emerging as a critical factor in their purchasing decisions. Our Sustainability Profile Report outlines findings from Midan’s segmentation...
Millennial Profile Report
Millennial Profile Report See Why Millennials Are a Driving Force in the Meat Industry Millennial consumers are having an unmistakable impact on the meat industry. Born between 1981 and 1996, Millennials consume more protein than the general meat eater and claim meat and poultry as their primary...
Promoting the Qualities of a Leading Brand
BUBBA burger ®Promoting the Qualities of a Leading BrandBUBBA burger®Giving Customers a Taste of Quality Time in No TimeBrand Strategy • Research + Insights • Creative Solutions • Public Relations • Media• Digital + Social • Video + Photography Services • Data + AnalyticsAs the frozen burger...
AMC
Break Boundaries,Drive Results with Midan.Connect With Midan at AMC 2024. Nashville, Tennessee. March 18-20.Break Boundaries,Drive Results with Midan.Connect With Midan at AMC 2024. Nashville, Tennessee. March 18-20.The Midan Team is headed to the Annual Meat Conference (AMC)! We are excited to...
Gen Z Consumers: Shaping the Future of Meat
Like every generation, Gen Z was indelibly shaped by the environment they grew up in. Gen Zs were the first generation to be raised completely in the digital era, have been exposed to heightened climate awareness and experienced a global pandemic during a pivotal time in their lives. Gen Z is also...
2024 Top Trends To Watch
Over the last several years, words like “unprecedented” have lost their meaning. After a global pandemic and the economic challenges that followed, American consumers are still dealing with the rising cost of goods while now also worrying about two global conflicts, a polarizing political climate...
Tomorrow’s Meat Industry: Generation Z
Every company has an interest in being future-focused - thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z for some time now. The sixty-five million Gen Z Americans...