The meat case today looks different than it did just a few years ago. Branded meat, plant-based meat alternatives, claims, nutrition callouts, new packaging types – today’s meat case is in the process of a total transformation. New technologies, including cell-based...
Use Omnichannel Marketing To Reach Online Meat Shoppers
The biggest shift grocery retailing has experienced due to the pandemic is likely the increased adoption of online shopping, especially in the perimeter departments, where consumers were not yet comfortable allowing others to choose their products. According to the...
Does Your Meat Case Reflect the Diversity of Today’s Multicultural Consumer Base?
With each new generation, the population of the United States is becoming more racially and ethnically diverse. Estimates from the U.S. Census Bureau show that about 60% of Americans today identified as non-Hispanic White in 2019. By 2030, that number is expected to...
See Why More Meat Consumers Are Hopping On Board the Charcuterie Trend
From 15th century French origins to social media phenomenon – charcuterie has made an impressive and visually pleasing comeback. Charcuterie boards traditionally feature a curated selection of cured meats and cheeses alongside noshes like crackers, berries, nuts and...
Four Key Drivers That Will Keep Meat Consumers Coming Back
The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on their mind when making meat purchase decisions – sustainability initiatives, product convenience, food safety, animal welfare, the use of antibiotics...
Is Your Meat Case Stocked With Claims Your Customers Are Looking For?
The COVID-19 pandemic has put health in the spotlight. During the tumultuous year that was 2020, personal health and the health and well-being of others was repeatedly a concern of consumers.1 When it comes to the meat case, consumers often equate “health” to natural,...
Consumer Insights Are The Key To Retail Success
Data – it’s at the heart of every business decision. Should you run the same St. Patrick’s Day corned beef promotion as last year? What meat cuts do your shoppers usually gravitate toward in the early spring? Is there a new opportunity to cross promote fresh produce...
Technologies That Will Impact The Meat Case In The Next Five Years
The science fiction genre has long been predicting the technologies and foods of the future. In the 1970s and ‘80s, 2021 was a far-off world ripe for narratives. Lucky for us, few of the stories provided an accurate picture of our reality – we aren’t eating wafers of...
Turn The Pandemic’s Unforeseen Changes Into Future Business Growth
2020 has been a year for the history books. Just inside the grocery store walls, we have experienced panic buying, supply chain disruptions, hero pay, out of stocks, price increases, new cleaning regimens and customer mandates, and – maybe finally, a sense of what our...
Use Brand Power To Grow Revenue And Loyalty In Fresh Meat
Historically, fresh meat – especially beef – has been sold as a commodity with no brand labeling. Today, the meat case has more brands in it than ever – national brands (like Tyson, Hillshire or Perdue), private label brands (including store-branded products) and...