Marketing Articles

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork...

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping, preparing to start another semester at NYU. I was happy to come along as mom, but also excited to watch the process unfold as a marketer eager to see...

Programmatic Advertising: Reaching the Right People at the Right Time

The rise of digital technology has drastically shifted how businesses reach potential customers.   At one time when you wanted to advertise your products on the radio or television, you had to call the sales team at the radio station you wanted to advertise with,...

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material better when I saw it, whether it was an image or a diagram. When I realized that I was a visual learner my world became much easier. That’s why I enjoy...

Reflecting on Meat’s Role

Reflecting on Meat’s Role

Jul 30, 2023

Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...

Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Jul 10, 2023

Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...

The Power of Consumer Segmentation

The Power of Consumer Segmentation

May 30, 2023

Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...

Segment for $uccess

Segment for $uccess

Feb 5, 2019

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...

Why You Should Care About Segmentation Research

Jan 23, 2019

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research...

Meat: The Benefits of the ‘Real Deal’

Dec 5, 2018

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up...

Weather the Next Economic Storm with Strategic Planning

Aug 30, 2018

Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

Jul 18, 2018

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic...

Tomorrow’s Meat Consumer: Are You Ready?

Jun 6, 2018

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The...

At Midan, What We Do Is Who We Are

Jan 11, 2018

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...

Just Another Day at the Office…

Sep 20, 2017

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...