Marketing Articles

An Investment in Gen Z is an Investment in Agriculture’s Future

More and more these days, my inbox is filled with reports on what I need to know about Gen Zs - how they consume media, what they eat, how much time they spend on their phones each day. Technically a Gen Z myself (missed the millennial mark by a few years), sometimes...

Promote Beef Attributes to Keep Interest High During Inflation

Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for groceries, especially higher priced items like meat. In June, shoppers were paying 8.2% more than last year, on average, at the meat case.1 This continues...

Why 21 Is the New 7

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...

How To Avoid Roadblocks in the Creative Process

Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

May 8, 2023

In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Apr 18, 2023

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...

Build Greater Consumer Trust Through Influencer Marketing

Build Greater Consumer Trust Through Influencer Marketing

Apr 3, 2023

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

Jul 18, 2018

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic...

Tomorrow’s Meat Consumer: Are You Ready?

Jun 6, 2018

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The...

At Midan, What We Do Is Who We Are

Jan 11, 2018

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...

Just Another Day at the Office…

Sep 20, 2017

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...

I’m a Premium Player. What About You?

Apr 5, 2017

When it comes to my shopping habits, I have always been one to know exactly what I need. I am big on making lists and...