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Marketing Articles

New Research: How Claims are Driving Beef Purchases

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...
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Keeping Meat on the Plate During Inflation

With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall - are leery of skyrocketing grocery prices,1 an ominous weekly headline...
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Put Emotion at the Center of Video Marketing

Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal relationships but also when we’re being communicated to by brands. While advertisers have desperately been avoiding “direct sell” ads for some time...
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How Marketing Can Help You Weather Tough Economic Times

Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes.  And now worries about a recession on the horizon. Unfortunately, we have been here before. But many of us were too young to understand previous economic...
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Get to Know Gen Z Beef Shoppers

Get to Know Gen Z Beef Shoppers

Nov 14, 2022

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...