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Marketing Articles

Why 21 Is the New 7

Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a marketing lens, that’s old news. In today’s landscape where ads, emails and content, content, content seep into every part of our lives, researchers say that...
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How To Avoid Roadblocks in the Creative Process

Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency can be scary. As an Art Director, I’ve fielded many concerns working with clients from New York City to North Carolina, but the most common fear I’ve...
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New Research: How Claims are Driving Beef Purchases

How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant menus as brands seek to differentiate and win sales. But which attributes have the most impact on consumer behavior and how can marketers capitalize...
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Keeping Meat on the Plate During Inflation

With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall. It’s no surprise that 96% of consumers – almost double numbers from last fall - are leery of skyrocketing grocery prices,1 an ominous weekly headline...
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3 Key Messages About Pork in 2023

3 Key Messages About Pork in 2023

Feb 15, 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...

At Midan, What We Do Is Who We Are

Jan 11, 2018

Happy New Year! It’s only the second week of 2018, but some of us (no names mentioned!) might already be wavering on...

Just Another Day at the Office…

Sep 20, 2017

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream...

How to Spot an Aging Idealist

Aug 9, 2017

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat...

Urban Eclectics, Demystified

Jun 28, 2017

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant...

Not Your Average Carnivore

May 17, 2017

I love cooking for family and friends. Whether it’s during the holidays, watching a college football game, or a simple...

The Selective Foodies Party

May 3, 2017

Coca-Cola. Team Fitz. Vinegar-based BBQ sauce. Dog lover. Millennial. Thanks to the Meat Consumer Segmentation...