Tech Usage Profile Report
Understanding Digital Trends Can Help Boost Your Meat Sales
Discover habits of tech-savvy consumers
- 63% use a smartphone to purchase online.
- 21% are extremely or very likely to purchase meat or poultry online in the next six months.
- 32% say social conversations or social media personalities influence purchase decisions.
Are you staying connected and meeting consumers in the digital space?
Know your audience
It’s not just about where you show up but also the type of consumer you’re marketing to. Our report spotlights the two consumer segments who use tech most heavily, Connected Trendsetters and Convenience Chasers. Get the full report to learn more about these influential buyers, plus findings on:
- General digital behaviors
- Retail technology use
- Online purchase behavior
- Technology-related purchase drivers
Purchase our research report
The Tech Usage Profile Report is a 56-slide research deck that highlights tech-oriented consumers’ attitudes, motivations, purchase behaviors and consumption habits regarding fresh meat. The Table of Contents outlines the specific topics covered in the report.
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