Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...
Trends to Reignite the Foodservice Experience
I spent the first years of my career selling premium beef around the globe. This left a permanent soft spot in my heart for fine dining establishments and steakhouses. The past few years have been tough for the entire foodservice industry, but fine dining was hit...
The Future of Foodservice: It’s In The Experience
Throughout the pandemic, a question that has lingered in my mind is what foodservice will look like on the other side of all this. We’ve seen so many amazing restaurateurs make changes to their business models to stay afloat and – unfortunately – I don’t think those...
Traceability and Transparency – Table Stakes for Tomorrow’s Consumers
When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...
The “Future of Foodservice” Series: D2C is Here to Stay
In this multipart blog post series, Midan team members are sharing how restaurants, retailers, distributors, producers and chefs have had to rethink foodservice – and what we believe the meat industry can do to match that creativity to find new ways of doing business....
The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens
Few industries were hit as hard by COVID-19 as the foodservice industry. Overnight, nearly every restaurant in America was forced to close its dining rooms, find new revenue streams and (the 2020 word of the year) pivot. Luckily for restaurants, many of the qualities...
For Grass-fed Beef Consumers, It’s All About the Why
“People don’t buy what you do, they buy why you do it.” Simon Sinek’s famous reminder to start with “why” is a powerful one for all of us as we ponder what the future of the meat business looks like. Somehow, we’ve found ourselves in a strange new world where we are...
Grassfed Beef Farmers: Leading the Way with Sustainability
One of the things I love about my job at Midan is the opportunity to attend meat industry events to network with ranchers, meat companies, retailers and other stakeholders in the meat supply chain. It gives me a broad window through which to view the evolution of our...
Meat: The Benefits of the ‘Real Deal’
I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up on a beef cattle farm in Georgia, no meal made it to the table without some form of animal protein on it. There was always plenty of ground beef (read:...
What We Can Learn from the Grassfed Movement: Amplify to Multiply
The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic growth: U.S. retail sales of labeled fresh grassfed beef grew from $17 million in 2012 to $272 million in 2016, doubling every year.But beyond these...
Everything Old is New Again: Trends from NRA 2017
Sometimes the more you look back, the further ahead you can see. This was certainly the case for the exhibiting meat companies at this year’s National Restaurant Association (NRA) Show. They demonstrated that the U.S. meat industry is staying “Ahead of the Crave” by...