Giving the Industry Guidance.
No one can tell the meat industry’s story better than someone who has actually lived it. Midan Marketing leads the conversation by bringing together unparalleled experience and deep understanding of what motivates today’s meat consumers.
Blog
The “Future of Foodservice” Series: Pandemic’s End in Sight: What Now for Foodservice?
In this multipart blog series, Midan team members are sharing how restaurants, retailers, distributors, producers and chefs have had to rethink foodservice — and what we believe the meat industry can do to match that creativity to find new ways of doing business. In...
How does ‘kitchen fatigue’ steer consumers’ meat choices?
As the pandemic slogs on, I find myself tired of being in the kitchen. Really, really tired of it. Life before COVID-19 included a lot of weeknight activities, and with them great opportunities (and excuses!) to eat out. I don’t have any of those right now. Haven’t...
The vultures are circling: Address negative perceptions of the meat industry now
Shock. Fear. Panic. Frustration. These emotions have been coursing through Americans since mid-March and have been especially acute for those of us in the meat business. I know I experienced the first two, then was too busy supporting crisis communication to ever have...
Turn The Pandemic’s Unforeseen Changes Into Future Business Growth
2020 has been a year for the history books. Just inside the grocery store walls, we have experienced panic buying, supply chain disruptions, hero pay, out of stocks, price increases, new cleaning regimens and customer mandates, and – maybe finally, a sense of what our...
The Evolution of Online Meat Shopping During the COVID-19 Pandemic
Midan’s seventh COVID-19 study revealed key insights about how online shopping has evolved since the pandemic began in March.Get additional COVID-19 Insights here. Questions about our research? Contact us.
Meat Consumer Shifts Creating Prime Opportunities
The pandemic has made an indelible imprint on American behavior: We don’t socialize the same way, we don’t work the same way, we don’t shop the same way. And we definitely haven’t been consuming meat like we did before COVID-19. As Anne-Marie Roerink has been...
The “Future of Foodservice” Series: Influencer Partnerships Offer Win-Win Opportunities
In this multipart blog series, Midan team members are sharing how restaurants, retailers, distributors, producers and chefs have had to rethink foodservice — and what we believe the meat industry can do to match that creativity to find new ways of doing business....
The “Future of Foodservice” Series: The Power of the Foodservice/Processor Partnership
Meredith McDuffie has a passion for foodservice. She’s spent more than 20 years in the industry, working as an operator as well as in sales, marketing and culinary roles. Her love and knowledge of food trends, back of house operations, restaurant marketing and...
The “Future of Foodservice” Series: Lessons in Creativity Through the Meat Lens
Few industries were hit as hard by COVID-19 as the foodservice industry. Overnight, nearly every restaurant in America was forced to close its dining rooms, find new revenue streams and (the 2020 word of the year) pivot. Luckily for restaurants, many of the qualities...
How COVID-19 has upped the stakes for meat branding
I have made only three trips to the grocery store since the pandemic hit in mid-March. At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the...
Chaos Follows Crisis: What We Can Expect
The European Black Death (1347-1351), the Spanish Flu (1918 – 1919) and the Stock Market Crash (1929)1. What do these three historical events have in common? They ignited crisis, they abruptly changed daily routines, they created a “new normal.” Unfortunately,...
Eight Ways to Reassure Consumers the U.S. Meat Supply Chain is Secure
As we all continue to struggle with the effects of the COVID-19 pandemic, we know that meat and poultry processors are focusing all their efforts on ensuring worker safety while keeping the lines running to meet retail demand. Unfortunately, with panic buying and...
Meat Marketing During COVID: Don’t Go Dark Now
COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...
Self-Quarantine Reflections: Two Action Steps for the Meat Industry
Like you I am trying to wrap my head around what has transpired in the last week because of COVID-19. I am writing this on Sunday afternoon – Day #8 of our family’s self-quarantine. Why? Because my husband and daughter were in NYC when things got crazy. When they...