Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...
Marketing Articles
Curate Your Meat Case Using Five New Meat Consumer Segments
The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...
5 Tips To Connect With Meat Consumers
The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...
Join the Beef and BBQ Party
May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of...
One game-changing thing consumers are doing processors must address
Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to...
Understanding meat eaters’ key drivers to purchase
As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when...
AMC 2019 Top 10 Blog
The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat...
Segment for $uccess
“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...
Why You Should Care About Segmentation Research
I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research...
Meat: The Benefits of the ‘Real Deal’
I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up...
Weather the Next Economic Storm with Strategic Planning
Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to...
What We Can Learn from the Grassfed Movement: Amplify to Multiply
The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic...