Marketing Articles

Tough Economic Times Impact Supply Chain – From Labor to the Consumer

In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual Meat Conference. Data and insights were shared from all sides of our industry – from using influencer marketing effectively to the value of supply chain...

Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?

Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as consumers continue to navigate economic pressures, health and sustainability concerns, the meat industry and retailers will need to collaborate to...

Build Greater Consumer Trust Through Influencer Marketing

Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact

Sep 15, 2023

Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can...

Curate Your Meat Case Using Five New Meat Consumer Segments

Curate Your Meat Case Using Five New Meat Consumer Segments

Sep 14, 2023

The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have...

5 Tips To Connect With Meat Consumers

5 Tips To Connect With Meat Consumers

Aug 16, 2023

The ice cream drips have dried to the picnic table, the swimming pools are calm and flat, and the campground fires...

Stellar Client Support to Make Meat a Star

Aug 28, 2019

New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon...

Join the Beef and BBQ Party

May 29, 2019

May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of...

One game-changing thing consumers are doing processors must address

Apr 24, 2019

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to...

Understanding meat eaters’ key drivers to purchase

Mar 27, 2019

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when...

AMC 2019 Top 10 Blog

Mar 7, 2019

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat...

Segment for $uccess

Segment for $uccess

Feb 5, 2019

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...

Why You Should Care About Segmentation Research

Jan 23, 2019

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research...

Meat: The Benefits of the ‘Real Deal’

Dec 5, 2018

I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up...

Weather the Next Economic Storm with Strategic Planning

Aug 30, 2018

Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to...